Note: Supplemental materials are not guaranteed with Rental or Used book purchases.
Purchase Benefits
What is included with this book?
THOMAS W. MILLER (Evanston, IL), faculty director of Northwestern University’s Predictive Analytics program, has designed and taught courses in predictive analytics, predictive modeling, marketing analytics, and advanced modeling. Also owner of Research Publishers LLC, he has worked with predictive models for 30+ years, and consults on retail site selection, product positioning, segmentation, and pricing. He holds a Ph.D. in psychology (psychometrics); and M.S. degrees in statistics, business, and economics. His books include Data and Text Mining: A Business Applications Approach; Research and Information Services: An Integrated Approach for Business, and Without a Tout: How to Pick a Winning Team. He previously directed the A.C. Nielsen Center for Marketing Research in the School of Business, U. of Wisconsin-Madison.
Introduction
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.