Moderating Focus Groups

by Richard A. Krueger

• ISBN13: 9780761908210
• ISBN10: 0761908218
• Format: Paperback
• Copyright: 1997-07-24
• Publisher: SAGE Publications, Inc

Summary

This volume is indispensable for those who want to improve their focus group moderating skills. Based on years of experience in moderating and training others to moderate, Richard Krueger offers tips and sound advice on how to gain expertise in leading focus groups. The book is an easy-to-read overview of critical skills needed by moderators, the various approaches that successful moderators use and strategies for handling difficult situations. Beginners will find an invaluable guide and the more experienced will discover tips and strategies for honing their skills.

Table of Contents

Acknowledgments	xiii	(2)
Introduction to the Focus Group Kit	xv
1. About This Book	1	(2)
2. Guiding Principles of Moderating	3	(6)
3. What You Need to Do: Before the Focus Group	9	(6)
4. What You Need to Do: During the Focus Group	15	(22)
5. Selecting the Moderator	37	(4)
6. Personal Qualities of Moderators	41	(4)
7. Roles of Moderators	45	(4)
8. Problems Encountered by Moderators	49	(8)
9. People Problems	57	(12)
10. Assistant Moderator Responsibilities	69	(6)
11. Taking Notes and Recording the Discussion	75	(10)
12. The Rapid Focus Group	85	(10)
13. Rate Yourself: Check Sheets for Moderating	95	(6)
14. Improving Your Moderating Skills	101	(4)
15. Teaching Others to Moderate	105	(4)
References	109	(2)
Index to This Volume	111	(2)
Index to the Focus Group Kit	113	(2)
About the Authors	115