9780073381381

Modern Competitive Strategy

by
  • ISBN13:

    9780073381381

  • ISBN10:

    0073381381

  • Edition: 3rd
  • Format: Paperback
  • Copyright: 12/9/2008
  • Publisher: McGraw-Hill Education
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Summary

Modern Competitive Strategy, 3e, by Gordon Walker, provides a concise, rigorous, and broad synthesis of the theory and empirics of the strategy field. The approach is eclectic, reflecting the diversity of the discipline, drawing on studies in industrial and institutional economics, economic and organizational sociology, mainstream strategy, and finance and marketing when appropriate. Both single business and corporate-level organizations are covered. Ideal for current and budding managers, many short cases, company examples, and practical tools are used to illustrate the concepts. The material is appropriate for either a full semester course or a single module in MBA programs, advanced undergraduate courses, EMBA and executive education classes.

Table of Contents

What Is Strategy?
Strategic Planning and Decision Making
Competitive Advantage
Industry Analysis
Competing Over Time
Strategy Execution
Vertical Integration and Outsourcing
Partnering
Global Strategy
Modern Competitive Strategy
Managing the Multi-business Firm
Corporate Governance
Table of Contents provided by Publisher. All Rights Reserved.

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