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9789812701435

Modern Developments in Behavioral Economics : Social Science Perspectives on Choice and Decision Making

by ;
  • ISBN13:

    9789812701435

  • ISBN10:

    9812701435

  • Format: Hardcover
  • Copyright: 2007-09-03
  • Publisher: Textstream

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Summary

This book examines the field of behavioral economics and provides insights into the following questions: - Does utility bring happiness? - How do emotions and personal perspectives color our economic decisions? - How do altruism, trust, fairness and justice come into play in game theory? - Why are some organizations (e.g. National Rifle Association and the Mormons) so successful in implementing the objectives of collective action? - Can advances in neuroeconomics unlock the secrets of how decisions are made? - First book of its kind. Students and readers alike looking for evidence that tackles their underlying intuitive skepticism about how people make economic decisions will welcome this book - Makes an important and unique contribution to the field of behavioral economics by introducing a wide range of material that is not too technical, easy to read and appropriate for college students at sophomore through senior level - Looks beyond the standard assumptions of economics and offers a clear and comprehensive review of modern developments in decision making from several different perspectives - Integrates economic analysis with psychology, sociology and political sciences - Offers classroom games, exercises and case studies

Table of Contents

Introductionp. 1
The Standard Model of the Household - Microfoundations of Consumer Behaviorp. 19
Bounded Rationality and Decision Makingp. 35
Cooperation and Defection in a Game Theoretic Contextp. 107
Altruismp. 147
Utility and Happinessp. 181
Social Capital, Personal Capital and Fairnessp. 251
Collective Actionp. 301
Public Goods, Charity and Corruptionp. 339
Ethics and Governmentp. 379
Table of Contents provided by Blackwell. All Rights Reserved.

Supplemental Materials

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