The Mom Inventors Handbook, How to Turn Your Great Idea into the Next Big Thing, Revised and Expanded 2nd Ed

by Monosoff, Tamara

• ISBN13: 9780071822824
• ISBN10: 0071822828
• Edition: 2nd
• Format: Paperback
• Copyright: 2014-04-09
• Publisher: McGraw-Hill Education

Summary

As featured on The Today Show

The definitive guide for aspiring product entrepreneurs – packed with important new resources

Written specifically for people seeking to turn their ideas into marketable products, this new edition of The Mom Inventors Handbook takes you step by step through the process, covering the latest, most innovative ways to create, fund, manufacture, and successfully sell products on a wide scale.

A great deal has changed since the original publication in 2005. This edition covers everything novice entrepreneurs need to succeed in today’s business landscape. New materials include:

• Detailed steps on prototyping, manufacturing, and safety
• Updated information on patents and trademarks
• New chapter covering crowdfunding, microloans, peer-to-peer loans, SBA loans, and angel investors
• New chapter on creative, alternative sales channels, including Groupon, Living Social, QVC Sprouts, Zulily
• In-depth coverage of video marketing and DIY Public Relations
• Simple steps for licensing

"I am asked every day for advice about how to get products onto the shelves of our clubs. The answer to this question is in your hands." -- from the foreword by Julie Martin-Allen, Senior Director of Showcase Events, Sam's Club

"We could not have done this without The Mom Inventors Handbook . . . our 'business bible.'" -- Lisa Hoskins-Holmes and Karen Wildman, creators of The Bheestie Bag

"I'm not a mom--or a woman--but I used The Mom Inventors Handbook to bring my [product] to market, and it won Best New Product awards at our first two national tradeshows!" -- Tony Deitch, creator of Sasquatch! Pet Beds

"I used The Mom Inventors Handbook at the beginning of my journey. My product was selected as one of the winning products on the TV Show Shark Tank and is now distributed internationally." -- Tiffany Krumins, creator of Ava the Elephant

"When I had the idea for Carry-Her Doll Carriers and found The Mom Inventors Handbook, I couldn't put it down! I’m on track to sell 85,000 units this year with my new placements in Toys "R" Us, FAO Schwartz, and Walmart!" -- Roberta Wagner, creator of Carry-Her Doll Carriers

Table of Contents

Foreword by Julie Martin-Allen, Senior Directorof Showcase Events, Sam’s Club ix
Acknowledgments xiii
Introduction xv
Message to Readers xix
1: Taking Your First Steps 1
2: From Your Mind’s Eye to the Palm of Your Hand 29
3: Market Research 57
4: Protect Yourself: All About Patents, Copyrights, and Trademarks 77
5: Getting the Goods 125
6: Get Funded! Creative Ways to Fund Your Business 169
7: Making the Sale 197
8: Blowing Your Horn 251
9: Finding a Partner 297
10: Taking Care of Business 321
Conclusion 347
Index 349