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9780741425263

More ABC's of Entrepreneurship

by
  • ISBN13:

    9780741425263

  • ISBN10:

    0741425262

  • Format: Paperback
  • Copyright: 2005-10-30
  • Publisher: Infinity Pub

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Table of Contents

Advertising: Repeating the Message
5(4)
Branding: Making Yourself Memorable
9(4)
Cold Calling: Pushing Your Hot Buttons
13(4)
Difficult Customers: Calming Them Down
17(4)
Experience: Guaranteeing Your Success
21(4)
Feast or Famine: Facing the Syndrome
25(4)
Gift Certificate: Using Customers' Money in Advance
29(4)
Halloween: Making It in a Seasonal Business
33(4)
Image: Keeping Up Appearances
37(4)
Journalists: Attracting Their Attention
41(4)
Kids: Creating a Place in Small Business
45(4)
Logos: Lowballing a Bad Move
49(4)
Midlife: Detouring into Entrepreneurship
53(4)
Names: Choosing the Write One
57(4)
Opposites: Profiting from Differences
61(4)
Personality: Flexing to Your Customers
65(4)
Quirk: Waiting as a Pleasure
69(4)
Rapid Deployment: Filling the Market Need
73(4)
Sidelines: Opening a Part-Time Businesses
77(4)
Turning Down: Refusing Work in an Upbeat Way
81(4)
Unselfishness: Reaching Out to Cancer Survivors
85(4)
Vacations: Admitting the Truth
89(4)
West: Stealing Great Business Ideas
93(4)
X-Ray Vision: Changing with the Times
97(4)
Yoga: Tipping at Last
101(4)
Zero Defects: Marching Toward Disaster
105

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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