The Most Successful Small Business in The World The Ten Principles

by Gerber, Michael E.

• ISBN13: 9780470503621
• ISBN10: 0470503629
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-01-07
• Publisher: Wiley

Summary

Gerber's unique approaches have helped tens of thousands of small business owners. By applying his ten critical steps--a process readers must go through long before they ever open their doors--they will take the essential first steps to success.

Author Biography

Michael E. Gerber is the author of thirteen business books, including the mega-bestseller The E-Myth Revisited. Mr. Gerber's revolutionary perspective has become the gold standard for small business development throughout the world, becoming what Inc. Magazine calls "the world's #1 small business guru," and one of BusinessWeek's bestselling authors of past decades. Gerber's passion and genius for understanding the plight of the individual entrepreneur is the crux of his tremendous appeal and success, and has formed the core value of his brand as it has evolved over three decades.

Gerber's extraordinary work has achieved stunning results by transforming more than 65,000 businesses in over 145 countries and 29 languages, and is used in 118 universities in the world. For more information, please visitwww.MichaelEGerber.com.

Table of Contents

Foreword	p. xiv
A Brief Introduction	p. xix
The First Principle	p. 1
The Second Principle	p. 12
The Third Principle	p. 24
The Fourth Principle	p. 48
The Fifth Principle	p. 62
The Sixth Principle	p. 82
The Seventh Principle	p. 98
The Eighth Principle	p. 108
The Ninth Principle	p. 122
The Tenth Principle	p. 130
Epilogue Concerning Success	p. 144
An Invitation from the Author	p. 153
Resources	p. 155
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