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9780923910211

Movies for Business : Big-Screen Lessons in Corporate Vision, Entrepreneurship, Logistics and Ethics

by ; ; ;
  • ISBN13:

    9780923910211

  • ISBN10:

    0923910212

  • Format: Paperback
  • Copyright: 2003-02-01
  • Publisher: Oxalis Group
  • Purchase Benefits
List Price: $13.95
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Table of Contents

Acknowledgments ix
GENERAL INTRODUCTION
Why and How to Use Movies to Build Your Business and Management Skills
1(16)
TUCKER: THE MAN AND HIS DREAM
Entrepreneuring on the Edge of the Law
17(22)
FINDING THE "KILLER APP"
and The Story of Alexander Graham Bell
39(40)
LEVERAGING RESOURCES
Saving the Day In Zulu
79(16)
FAMILY VS. WORK
The Cold War Cola Wars of One, Two, Three
95(20)
CORPORATE RESPONSIBILITY, ETHICS AND PUBLIC RELATIONS
In Roger & Me
115

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