did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9780803910904

Movies As Mass Communication

by ;
  • ISBN13:

    9780803910904

  • ISBN10:

    0803910908

  • Format: Hardcover
  • Copyright: 1980-05-01
  • Publisher: Sage Pubns
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $44.50

Summary

Takes a novel approach to the study of the movies, viewing them as a process of mass communication. Looking first at the economic determinants of the movie industry, then the sociological, psychological, and even political aspects of film, the authors examine the role of the movies in our culture and their possible future in the light of the new technologies.'...through this book Jowett and Linton have made an outstanding contribution to the study of the relationship between a visual medium and its social context.' -- Studies in Visual Communication

Table of Contents

A New Perspective
Movies as Mass Communication
"What You See is What You Get"
The Economics of the Movies
Giving the People What They Want
The Sociology of the Movies
Keeping Them in the Dark
The Psychology of the Movies
The Hollywood Version
The Socio-Cultural and Political Effects of the Movies
"You Ain't Heard (and Seen) Nothin' Yet"
The Future of Theatrical Movies
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program