rent-now

Rent More, Save More! Use code: ECRENTAL

5% off 1 book, 7% off 2 books, 10% off 3+ books

9781137024091

Multinationals in Latin America Case Studies

by ; ;
  • ISBN13:

    9781137024091

  • ISBN10:

    1137024097

  • Edition: Revised
  • Format: Hardcover
  • Copyright: 2014-12-02
  • Publisher: Palgrave Macmillan
  • Purchase Benefits
  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
List Price: $149.99 Save up to $114.35
  • Digital
    $77.22*
    Add to Cart

    DURATION
    PRICE
    *To support the delivery of the digital material to you, a digital delivery fee of $3.99 will be charged on each digital item.

Summary

The Multinationals in Latin-America: Case Studies invites authors to contribute with company cases that deal with strategies, structures and decision-making processes of MNCs in Latin America; cross-border activities of enterprises such as intra-company trade, investments, finance, technology transfer, people management and innovation; interactions between MNC enterprises and other relevant actors in Latin-America: organizations, institutions, markets, governments, and indigenous stakeholders.


The casebook also deals with cases about the impact of, and interaction between, the different Latin American cultural, economic, legal, and political settings on activities, strategies, structures and decision-making processes of MNCs. Other topics of interest in the AIB-LAT Casebook are cases that focus on business processes, settings and organizational behavior in Latin America and the development of strategic export alliances, and mergers and acquisitions in the Latin American context.

Author Biography

Leonardo Liberman is an Associate Professor at Universidad de los Andes, Chile, in the Faculty of Business and Economics. He has worked as a lecturer and assistant professor in Sweden, Australia and Chile, and has authored and co-authored more than a dozen top-tier, peer-reviewed journal articles. He has also held leadership roles in academic and business organizations and is the founder of AIB-Latin America (www.aib-lat.org) and its first Chapter Chair.
 
Sergio Garcilazo is a Professor at Universidad Panamericana, Mexico.
 
Eva Stahl is Full Professor at Faculdades Metropolitanas Unidas (FMU), Brazil.

Table of Contents

Case 1: Analyzing the Business Opportunity to Internationalize in an Emerging Economy
Case 2: Beauty Competition in Central America: Zermat v. Avon
Case 3: TOTVS Frachises in Latin America: Innovation and Internationalization
Case 4: Braskem: The Creation of a Global-Scale Petrochemical Company
Case 5: Resolving Disputes in Different Cultures: The Diplomatic Way
Case 6: A Chef's Dream
Case 7: Hospital Pablo Uribe: Soulful Health Care Services from Colombia to the World
Teaching Notes
TN Case 1
TN Case 2
TN Case 3
TN Case 4
TN Case 5
TN Case 6
TN Case 7

TN Case 8

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program