Munson

by APPEL, MARTY

• ISBN13: 9780385522311
• ISBN10: 0385522312
• Format: Hardcover
• Copyright: 2009-07-07
• Publisher: Doubleday

Summary

"Our captain and leader has not left us, today, tomorrow, this year, and next, our endeavors will reflect our love and admiration for him. " Honorary plaque to Munson in Yankee Stadium Thurman Munson is remembered by fans as the fiercely competitive, tough, and, most of all, inspiring Yankee captain and champion from the wild Bronx Zoo years. He is also remembered for his tragic death, at age thirty-two, when the private plane he was piloting crashed in Canton, Ohio, on August 2, 1979. Munson is the intimate biography of a complex and larger-than-life legend. Written by former Yankees public relations director Marty Appel, who worked closely with Thurman throughout his career, Munson captures the little-known details of the young man from Canton and his meteoric rise to stardom in baseball's most storied franchise. Appel examines the tumultuous childhood that led Thurman to work feverishly to escape Canton and also the marriage and cultural roots that continually drew him back. Appel also opens a fascinating door on the famed Yankees of the 1970s, recounting moments and stories that have never been told before. From the clubhouse and the dugout to the front office and the owner's box, this thoughtful baseball biography delves into the affectionately gruff captain's relationships with friends, fans, and teammates such as Lou Piniella, Bobby Murcer, Graig Nettles, and Reggie Jackson, as well as his colorful dealings with manager Billy Martin and his surprisingly close bond with owner George Steinbrenner. Munson paints a revealing portrait of a private Yankee superstar, as well as a nostalgic and revelatory look at the culture and amazing highs and lows of the 1970s New York Yankees teams. More than a biography, Munson is the definitive account of a champion who has not been forgotten and of the era he helped define---written with the intimate detail available only to a true insider. www.doubleday.com

Author Biography

Following his years as the Yankees’ PR director, MARTY APPEL became the Emmy Award-winning producer of the team’s telecasts. He coauthored Munson’s bestselling autobiography and the memoirs of Tom Seaver, Bowie Kuhn, and Larry King, among others, and wrote the personal memoir Now Pitching for the Yankees. He was also a consulting producer for the ESPN hit, 'The Bronx Is Burning.’ Appel lives in New York City and appears frequently on YES Network, ESPN, MLB, and HBO.

Excerpts

1
Baseball wasn't cool in the 1960s.

During the "Summer of Love" not many young people were talking about Carl Yastrzemski. No one at Woodstock wondered whether the Mets could really go all the way. Few among my friends were particularly impressed when I took a summer job answering Mickey Mantle's fan mail for the Yankees in 1968. And it was the same when I was offered, and accepted, a full-time position in the public relations department midway through my senior year in 1970.

I was one of two people in my college who subscribed to The Sporting News (my roommate was the other)--but I couldn't watch baseball on Sundays in the fall when the one TV in the dorm was tuned to the NFL--even during the World Series!

As Mantle, Banks, Clemente, Mays, Aaron, Mathews, Maris, Killebrew, Koufax, Drysdale, and Colavito moved toward the twilight of their careers, few stars appeared to replace them. The mid- to late sixties gave us Reggie Jackson, Johnny Bench, and Tom Seaver, but not many other attention-getters.

But then, in the midst of this decidedly uncool period of baseball, the once proud Yankees, now mediocre and dull, found a player named Thurman Lee Munson to proudly take them to their tomorrows.

Thurman was a throwback; a lunch-bucket kind of guy who was all jock and no rock. He wasn't going to win over New York by being Joe Namath or Clyde Frazier. He liked Wayne Newton music and, in what was arguably the worst-dressed decade of the twentieth century, the 1970s, he was the worst of the worst. His wardrobe featured clashing plaids and checks made of the finest polyester. Socks were optional.

It was an everyman look that went with his regular-guy demeanor. He liked to pump his own gas, even in New Jersey, where you weren't allowed to, and even when he became famous. On occasion, thinking he was the attendant, someone would pull up next to him and say, "Fill 'er up"--and he would! He'd pump the guy's gas, collect payment, and hand it to the station manager. I was with him one day when he even washed a guy's windshield while filling up his gas tank. I suspect the guy drove away thinking, That gas station guy looked a lot like Thurman Munson.

No, cool wasn't his game. He was going to win them over the old-fashioned way--with gritty determination and a focus on respecting the game and playing it with heart. He would honor the tradition of the Yankees and wear the uniform dirty and proud, and would not tolerate mediocrity from his teammates. He would restore the Yankees to their prominence in the sports universe, the place they occupied when all seemed right in the world.

We would fall in love with his game and realize, watching him, that cool didn't have to count in baseball. Thurman Munson made it a virtue to be uncool, winning over the young and the hip with his decidedly unhip approach to his profession.

He wasn't Mickey Mantle--he wasn't born with those looks or that body, or that particular style that made "the Mick" a pinup boy for baby boomers. But he was Mantle's heir. Mickey retired in spring training of 1969. Munson made his debut later that season, giving the Yankees continuity in their ongoing parade of stars.

By 1970, my first year as assistant public relations director, New York had begun to latch on to his Ohio grit and guts. And since my career began along with his, he would become "my guy," the player I would grow up with in the Yankee organization, the one I'd write about and collaborate with.

I loved watching Thurman Munson play baseball. He just knew how to play the game, knew how to win the game, knew how to lead. He was grumpy but he had a great sense of humor and a magnificent sense of self. He was the kind of guy you wanted to be friends with.

As kids we had the same glove. His first glove was made by Hutch, as was mine. When I asked him whose model it was, the coincidence broadened--we b

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Excerpted from Munson: The Life and Death of a Yankee Captain by Marty Appel
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