The Musician's Guide to Licensing Music How to Get Your Music into Film, TV, Advertising, Digital Media & Beyond

by Wilsey, Darren; Schwartz, Daylle Deanna

• ISBN13: 9780823014873
• ISBN10: 0823014878
• Format: Paperback
• Copyright: 2010-02-16
• Publisher: Billboard Books

Summary

This resource is a must-have for musicians and composers of all musical genres who want to tap into the hottest new income streams and opportunities for exposure offered by music licensing.

Author Biography

Darren Wilsey is an award-winning composer, songwriter, and music supervisor who has worked on both sides of the music licensing business. He has written, produced, and mixed music for an illustrious list of movie soundtracks, advertisements, and network television shows, including Third Watch, Sex and the City, The Hills, and Queer as Folk. Daylle Deanna Schwartz is a respected music industry insider who ran her own record label for five years. She is the bestselling author of I Don' Need a Record Deal and Start and Run Your Own Record Label.

Table of Contents

Introduction	p. xiii
The Business of Music Licensing	p. 1
What Is Music Licensing?	p. 1
Benefits of Getting Music Licensed	p. 3
Licensing Songs versus Composing Scores	p. 4
Soundtrack Albums	p. 8
Music Libraries and Production Music	p. 9
Demand for Independent Music	p. 10
Music Licensing Players	p. 13
Music Supervisors	p. 13
Music Editors	p. 17
Music Production Houses	p. 17
Getting Representation versus Self-Representation	p. 18
Music Publishers	p. 22
Lawyers	p. 28
One-Stop Licensing Services	p. 30
Music Licensing Agreements	p. 33
Master License	p. 35
Synchronization License	p. 37
Master License versus Synch License	p. 38
Broad Rights/All-In Licensing Agreements	p. 42
Soundtrack Album License	p. 43
Festival Use License	p. 46
Licensing Rights in Disguise	p. 47
Request Letters	p. 47
Performing Rights Organizations (PROs)	p. 50
Licensing-Related Agreements and Terms	p. 54
Nonexclusive Song Marketing Agreements	p. 55
Nonexclusive Copublishing Agreements	p. 58
Exclusive Music Publishing Agreements	p. 61
Blanket Licenses	p. 66
Options Clauses	p. 66
Protecting Your Music	p. 68
Band Agreements	p. 68
The Protection of Copyright	p. 71
Copyright Infringement	p. 73
Unauthorized Use	p. 74
Sampled Content	p. 75
Work for Hire	p. 77
Employee or Collaborator?	p. 79
Common Contractual Terms and Provisions	p. 80
Show Me the Money!	p. 88
Valuing Your Talent and Skills	p. 88
Cash Advances from Publishers	p. 90
Mechanical Licenses and Royalties	p. 91
Front-End Fees	p. 92
Back-End Royalties	p. 93
Step-Up Agreements	p. 96
What Music Works Best for Licensing?	p. 98
Understanding the Emotion of Music	p. 98
Getting Acquainted with Musical Content	p. 100
Where Different Genres Fit	p. 101
Music Clearance and Racing Clocks	p. 103
Music Requests	p. 105
Cover Songs	p. 108
Cleared Music	p. 110
Making a Game Plan	p. 113
Mental Preparation	p. 113
How Songs Get Chosen	p. 115
Honing Your Sales Pitch	p. 118
Budgets	p. 120
Is Free Worth the Price?	p. 120
Preparation Exercises	p. 124
Cultivating Contacts and Relationships	p. 126
Starting Out	p. 126
Initiating Relationships	p. 128
Chance Encounters	p. 130
Creating a Network	p. 131
Following Up	p. 133
Being Someone They Want to Work With	p. 133
Resources	p. 136
Events and Support	p. 140
Presentation Tools	p. 142
Packaging Your Music Effectively	p. 142
Presentation Styles	p. 145
Submitting Music	p. 146
Following Up	p. 149
Marketing Songs Online	p. 151
Getting Music Licensed in Television Shows	p. 155
The Licensing Trend	p. 156
Multiple Revenue Streams	p. 158
Deadlines and Clearance Requirements	p. 159
Getting in the Door	p. 160
Theme Songs	p. 161
Agents and Composing for TV	p. 163
Music Uses	p. 164
Getting Music Licensed in Films	p. 169
The Lure of the Big Screen	p. 170
Music Uses in Film	p. 172
Understanding Filmmaking	p. 173
Indie Film Advantage	p. 175
Musicians' Union	p. 178
Breaking In	p. 180
Getting Music Licensed in Advertising	p. 183
Benefits of Licensing Music for Advertising	p. 183
Forming a Network	p. 184
Radio Commercials	p. 186
Television Commercials	p. 188
Income Stream from Commercials	p. 190
Breaking into Commercials	p. 192
Interpreting Music Requests	p. 192
Lines of Command	p. 194
Getting Music Licensed in Brand Entertainment and Sponsorship	p. 198
Traditional Sponsorship versus Brand Entertainment	p. 199
Qualifies That Attract Product Sponsorship	p. 202
Going for Sponsorship Deals	p. 204
Sponsorship Backlash	p. 206
Being Proactive	p. 208
Additional Licensing Options	p. 212
Getting Music Licensed in Digital Media	p. 213
The Digital World	p. 214
Digital Licensing Basics	p. 215
Games, Loops, Ringtones, Internet Radio, and Podcasts	p. 217
Peer to Peer Music Networks	p. 227
Buying and Selling Songs Online	p. 230
Key Points to Remember	p. 232
Getting Music Licensed in Less Obvious Markets	p. 233
The World Outside of TV, Film, and the Internet	p. 233
Getting to the Right Person	p. 235
Licensing Music in Colleges and Universities	p. 237
Licensing Music for Live Performances	p. 238
Licensing Music for Corporate Training Videos	p. 241
Licensing Music for Music Compilations	p. 243
Licensing Music for Restaurants	p. 245
Licensing Music for Massage Therapy Centers	p. 246
Licensing Music for Resorts and Hotels	p. 246
Licensing Music for Educational Purposes	p. 247
Licensing Music for DJ Remixes	p. 248
Licensing an Idea	p. 249
Capitalizing on the Unexplored	p. 250
Making Money Internationally	p. 252
Foreign Royalties	p. 252
International Performing Rights Organization Affiliates	p. 253
How Royalties Get Collected	p. 255
International Royalties for Performing Artists	p. 259
Tapping into Foreign Licensing Opportunities	p. 260
MIDEM and Popkomm	p. 262
Frequently Asked Questions	p. 265
Advice from the Pros	p. 272
Acknowledgments	p. 279
Index	p. 283
About the Authors	p. 290
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