Must-Win Battles : How to Win Them, Again and Again

by Killing, Peter; Malnight, Thomas; Keys, Tracey

• ISBN13: 9780131990494
• ISBN10: 0131990497
• Edition: 1st
• Format: Hardcover
• Copyright: 2006-01-01
• Publisher: Wharton School Publishing

Summary

"Must-Win Battles will show you how to identify and agree on the critical challenges that will make or break your business, and help you to mobilize people and resources to achieve those goals by combining strategic focus with emotional commitment. Must-win battles are about making strategy and building the team."--BOOK JACKET.

Table of Contents

Why Write This Book?	ix
Acknowledgments	xiii
The MWB Journey	1	(30)
Section I Preparing the Journey
Understanding Your Starting Conditions	31	(22)
What Does It Take to Lead an MWB Journey?	53	(30)
Section II Engaging the Team
Opening Windows: Sharing Perspectives and Realities	83	(34)
Defining the Battles: Colliding to Decide	117	(20)
Committing to One Agenda: Breaking the Silos	137	(32)
Section III Making It Happen
Engaging the Organization	169	(34)
From Tent to Tent: The Unilever Ice Cream Journey	203	(20)
Lessons from MWB Journeys Won and Lost	223	(24)
The MWB Journey Roadmap	233	(4)
The Denison Survey: Questions	237	(6)
Using External Assistance	243	(4)
Index	247

Excerpts

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