Must-Win Battles : Creating the Focus You Need to Achieve Your Key Business Goals

by Killing, Peter; Malnight, Thomas; Keys, Tracey

• ISBN13: 9780273704577
• ISBN10: 0273704575
• Format: Hardcover
• Copyright: 2005-12-31
• Publisher: Trans-Atlantic Pubns

Summary

"Must-Win Battles will show you how to identify and agree on the critical challenges that will make or break your business, and help you to mobilize people and resources to achieve those goals by combining strategic focus with emotional commitment. Must-win battles are about making strategy and building the team."--BOOK JACKET.

Author Biography

Tracey Keys was Head of Corporate Planning, Booz Allen Hamilton, and Deloitte & Touche/Braxton Associates. Thomas Malnight is Professor of Strategy at IMD. Peter Killing is Professor of Strategy at IMD.

Table of Contents

Why write this book?	vii
Acknowledgments	ix
The MWB journey	1	(32)
Section I Preparing the journey
Understanding your starting conditions	33	(26)
What does it take to lead an MWB journey?	59	(34)
Section II Engaging the team
Opening windows: sharing perspectives and realities	93	(32)
Defining the battles: colliding to decide	125	(20)
Breaking the silos: committing to one agenda	145	(32)
Section III Making it happen
Engaging the organization	177	(32)
From tent to tent: the Unilever Ice Cream journey	209	(20)
Where do you go from here?	229	(2)
Index	231