For introductory business courses.
This ISBN is for the MyLab combo card, which includes the MyLab access card, Pearson eText, and loose-leaf print edition (delivered by mail).
A focus on the practical skills and important developments in business
The recent events in domestic and global economies are presenting unprecedented challenges, excitement, and disappointments for businesses — and a need for change in introduction to business courses and texts. Business Essentials captures the widespread significance of these developments and presents their implications on companies today. The 13th Editionincludes new real-world examples and research findings, helping students to see how entrepreneurs are putting into practice the concepts they’re learning about, and making this text the most current and relevant one available on the market.
Personalize learning with MyLab Intro to Business with Pearson eText
This flexible digital platform combines unrivaled content, online assessments, and customizable features to personalize learning and improve results.
Pearson eText is an easy-to-use digital textbook available within MyLab that lets you read, highlight, take notes, and review key vocabulary all in one place.