"TIME" economics columnist Fox describes the rise and fall of the world's most influential investing idea--the efficient markets theory--and its replacement with behavioral economics in a lively history of ideas.

Justin Fox is editorial director of the Harvard Business Review Group, and a contributor to Time magazine and PBS's Nightly Business Report. Previously, he was a columnist at Time and an editor and writer at Fortune. He lives in Cambridge, Massachusetts, with his wife and son.

Introduction: It Had Been Working So Exceptionally Well	p. xi
Early Days
Irving Fisher Loses His Briefcase, and Then His Fortune	p. 3
The first serious try to impose reason and science upon the market comes in the early decades of the twentieth century. It doesn't work out so well.
A Random Walk from Fred Macaulay to Holbrook Working	p. 26
Statistics and mathematics begin to find their way into the economic mainstream in the 1930s, setting the stage for big changes to come.
The Rise, of the Rational Market
Harry Markowitz Brings Statistical Man to the Stock Market	p. 47
The modern quantitative approach to investing is assembled out of equal parts poker strategy and World War II gunnery experience.
A Random Walk from Paul Samuelson to Paul Samuelson	p. 60
The proposition that stock movements are mostly unpredictable goes from intellectual curiosity to centerpiece of an academic movement.
Modigliani and Miller Arrive at A Simplifying Assumption	p. 75
Finance, the business school version of economics, is transformed from a field of empirical research and rules of thumb to one ruled by theory.
Gene Fama Makes the Best Proposition in Economics	p. 89
At the University of Chicago's Business School in the 1960s, the argument that the market is hard to outsmart grows into a conviction that it is perfect.
The Conquest of Wall Street
Jack Bogle Takes on the Performance Cult (And Wins)	p. 111
The lesson that maybe it's not even worth trying to beat the market makes its circuitous way into the investment business.
Fischer Black Chooses to Focus on the Probable	p. 132
Finance scholars figure out some ways to measure and control risk. More important, they figure out how to get paid for doing so.
Michael Jensen Gets Corporations to Obey the Market	p. 153
The efficient market meets corporate America. Hostile takeovers and lots of talk about shareholder value ensue.
The Challenge
Dick Thaler Gives Economic Man A Personality	p. 175
Human nature begins to find its way back into economics in the 1970s, and economists begin to study how markets sometimes fail.
Bob Shiller Points Out the Most Remarkable Error	p. 191
Some troublemaking young economists demonstrate that convincing evidence for financial market rationality is sadly lacking.
Beating the Market with Warren Buffett and Ed Thorp	p. 211
Just because professional investors as a group can't reliably outperform the market doesn't mean that some professional investors can't.
Alan Greenspan Stops A Random Plunge Down Wall Street	p. 227
The crash of 1987 exposes big flaws in the rational finance view of risk. But a rescue by the Federal Reserve averts a full reexamination.
The Fall
Andrei Shleifer Moves Beyond Rabbi Economics	p. 247
The efficient market's critics triumph by showing why irrational market forces can sometimes be just as pervasive as the rational ones.
Mike Jensen Changes His Mind About the Corporation	p. 265
The argument that financial markets should always set the priorities-for corporations and for society-loses its most important champion.
Gene Fama and Dick Thaler Knock Each Other Out	p. 287
Where has the debate over market rationality ended up? In something more than a draw and less than a resounding victory.
Epilogue: The Anatomy of A Financial Crisis	p. 309
Afterword	p. 323
Cast of Characters	p. 329
Acknowledgments	p. 337
A Note on Sources	p. 339
Notes	p. 341
Index	p. 379
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