The Myths of Innovation

by Berkun, Scott

• ISBN13: 9780596527051
• ISBN10: 0596527055
• Edition: 1st
• Format: Hardcover
• Copyright: 2007-05-01
• Publisher: Oreilly & Associates Inc

Summary

How do you know whether a hot technology will succeed or fail? Or where the next big idea will come from? The best answers come not from the popular myths we tell about innovation, but instead from time-tested truths that explain how we've made it this far. This book shows the way. In The Myths of Innovation, bestselling author Scott Berkun takes a careful look at innovation history, including the software and Internet Age, to reveal how ideas truly become successful innovations-truths that people can apply to today's challenges. Using dozens of examples from the history of technology, business, and the arts, you'll learn how to convert the knowledge you have into ideas that can change the world.

Author Biography

Scott Berkun worked on the Internet Explorer team at Microsoft from 1994-1999 and left the company in 2003 with the goal of writing enough books to fill a shelf. The Myths of Innovation is his second book: he wrote the best seller, The Art of Project Management (O'Reilly 2005). He makes a living writing, teaching and speaking. He teaches a graduate course in creative thinking at the University of Washington, runs the sacred places architecture tour at NYC's GEL conference, and writes about innovation, design and management at http://www.scottberkun.com.

Table of Contents

The myth of epiphany	p. 1
We understand the history of innovation	p. 17
There is a method for innovation	p. 35
People love new ideas	p. 53
The lone inventor	p. 67
Good ideas are hard to find	p. 81
Your boss knows more about innovation than you	p. 95
The best ideas win	p. 109
Problems and solutions	p. 125
Innovation is always good	p. 135
Research and recommendations	p. 149
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