The Naked Corporation How the Age of Transparency Will Revolutionize Business

by Tapscott, Don; Ticoll, David

• ISBN13: 9780743246514
• ISBN10: 0743246519
• Format: Paperback
• Copyright: 2012-11-17
• Publisher: Free Press

Summary

"In The Naked Corporation, they explain how the new transparency has caused a power shift toward customers, employees, shareholders, and other stakeholders; how and where information has exploded; and how corporations across many industries have seized on transparency not as a challenge but as an opportunity." "Drawing on such examples as Chiquita's total turnaround on matters of ethics, to Shell Oil's reinvention of itself as an environmentally focused business, to Johnson & Johnson's longstanding and carefully nurtured reputation as a company worthy of trust - as well as little-known examples: from pharmaceuticals, insurance, high technology, and financial services - Tapscott and Ticoll offer invaluable advice on how to lead the new age, rather than simply react to it." "The Naked Corporation is a book for managers, employees, investors, customers, and anyone who cares about the future of the corporation and society. A new age is upon us, and you can either work with it and thrive, or fight it and die."--BOOK JACKET.

Author Biography

Don Tapscott is recognized as one of the leading business thinkers of our time. He is the author of several bestselling books including Paradigm Shift, The Digital Economy, and Growing Up Digital.

Table of Contents

Acknowledgments

Introduction

The Transparency Imperative

The Naked Corporation

Transparency Versus Opacity: The Battle

The Open Enterprise

When Stakeholders Can See

Whistleblowers and Other Employees

Transparency Among Business Partners

Customers in a Transparent World

Communities

The Owners of the Firm

Being Open

Harnessing the Power

Breaching the Crisis of Leadership

Notes

Index

Table of Contents provided by Publisher. All Rights Reserved.