Naked Marketing: The Bare Essentials

by Grede, Robert (Author)

• ISBN13: 9780735201125
• ISBN10: 0735201129
• Format: Paperback
• Copyright: 1999-09-01
• Publisher: Penguin Group USA

Summary

With real-life examples and a list of do's and don'ts, this book shows business people how to develop a marketing plan, create a marketing budget, exploit publicity, and mix mass media, personal selling, and direct mail.

Author Biography

Robert Grede is president of The Grede Company, a consulting firm based in Milwaukee that specializes in marketing and strategic planning.

Table of Contents

Introduction	p. vi
Que Es Marketing?	p. 1
Knowing Your Market	p. 5
How to Develop a Plan	p. 11
Establish an Image for Your Firm	p. 23
Ideas--How to Get Them, How to Use Them	p. 41
Ten Commandments of Good Copywriting	p. 47
Layout and Design	p. 55
How to Make the Most of Media	p. 63
Using Publicity to Stretch Your Marketing Budget	p. 77
Introducing a New Product	p. 83
Selling	p. 89
Inexpensive Marketing Tactics that Work	p. 107
Tricks of the Trade Show	p. 115
How to Establish Your Marketing Budget	p. 121
Summary	p. 125
Glossary	p. 129
Index	p. 139
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