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9780521101219

National Cultures and International Competition: The Experience of Schering AG, 1851–1950

by
  • ISBN13:

    9780521101219

  • ISBN10:

    0521101212

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-02-12
  • Publisher: Cambridge University Press

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Summary

This history of Schering AG (one of Germany's best known pharmaceutical companies) traces its origins as a pharmacy in the middle of the nineteenth century to the first steps of its re-birth as a multinational corporation in 1950. It reveals the various stages of Schering's development, its relationships to other chemical companies, government, bankers and other shareholders. The book presents this corporate history in the context of Schering's changing and increasingly hostile political, social and economic environment.

Table of Contents

Preface
Opportunities and Obstacles: Schering AG as Historical Subject
Triumph and Tragedy: Schering and the 'Great Illusion' 1851ndash;1913
Schering and the 'Organised Insanity'
Beer, banks and coal: Schering is 'Rationalised' 1922ndash;1923
Babylon on the Spree: Stabilisation and Reorganisation
The Reestablishment of Schering's International Businesses
Missed Opportunities: Schering and the Depressions
'Leap into the Unknown': Schering 1933ndash;1936
The Crest of the Wave: 1937ndash;1939
World War II and Schering 1940ndash;1945
Epilogue: Schering's Second Ascent from the Ashes
Appendix
Index
Table of Contents provided by Publisher. All Rights Reserved.

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