Natural ¿ the Beautiful 'N' Word : Breaking the Psychological Bondage of the American Standard of Beauty

by Jones, Richard O.; Jones, Jennifer C.

• ISBN13: 9780595428953
• ISBN10: 0595428959
• Format: Paperback
• Copyright: 2007-02-28
• Publisher: Iuniverse Inc

Summary

Natural ? The Beautiful ?N? Word Breaking the Psychological Bondage of the American Standard of Beauty The American standard of beauty is an optical illusion that has mesmerized the world. Artificial hair, and makeup in the hands of a beautician is equivalent to a deck of cards, a top hat and a magic wand in the hands of a magician. The multibillion-dollar beauty industry has successfully proven that the hand is quicker than the eye. Hypnotically, the public applauds the deception. Most women?even some little girls?are addictive users of the hair and cosmetic charade; yet, few know its history. Most women were convinced in childhood by subliminal messages in the media that their natural hair and facial features were substandard. Ultimately, acquiring the acceptance and applause from a well-trained public became a subconscious ritual. No civilized race or nationality is exempt. This book exposes secrets and facts about the American standard of beauty rarely revealed, such as: The untold truth about artificial hair Why natural beauty is heavily discouraged The cosmetic conspiracy A totally natural method of growing nappy hair What are Sisterlocks and who is its creator

Table of Contents

Acknowledgements	p. vii
Dedication	p. ix
Prologue	p. 1
The Plot to Create Racism	p. 9
Distortion of the Black Woman's Image	p. 28
Black Hair-Care Pioneers and How Black Women Got Involved	p. 51
Cosmetics and Hair Care Products	p. 71
Beauty Obsessions and the Vanity Merchant	p. 88
Changing Times	p. 121
Black-on-Black Racism	p. 138
Hairbraiders Win Opening Round, and Personal Testimonies	p. 147
Root Profit	p. 181
Black Hair Care Film Documentary	p. 191
Conspiracy Against Black-owned Cosmetic Companies and Black Consumers	p. 205
United States District Court District of Columbia, United States of America	p. 214
Epilogue	p. 225
Table of Contents provided by Ingram. All Rights Reserved.