Navigating the New Retail Landscape

by Alan Treadgold; Jonathan Reynolds

• ISBN13: 9780192639400
• ISBN10: 0192639404
• Format: Nonspecific Binding
• Copyright: 2020-11-26
• Publisher: Oxford University Press Academic UK

Author Biography

Alan Treadgold, Independent retail sector consultant, ,Jonathan Reynolds, Deputy Dean, Said Business School, and Academic Director, Oxford Institute of Retail Management, University of Oxford

Alan Treadgold is an independent consultant and adviser. He advises a wide range of retail and consumer products businesses globally on issues of shopper engagement, go-to-market strategy, and retail industry change. He has spent over 25 years in senior roles with some of the world's leading management consulting, marketing, and communication companies, including PricewaterhouseCoopers, Leo Burnett, and WPP. He has a number of Board advisory roles with enterprises globally and is a member of the Advisory Board of the Oxford Institute of Retail Management at the University of Oxford's Said Business School.

Jonathan Reynolds is Academic Director of the Oxford Institute of Retail Management and Deputy Dean at the University of Oxford's Said Business School. He is also an associate director of the Consumer Data Research Centre. His own teaching and research has focused primarily on the retail sector for the past 35 years. He is particularly recognised for his scholarship and expertise in the changing role of place in marketing and retail management, in electronic commerce & omnichannel retailing, innovation & entrepreneurship in retailing, and retail productivity and skills, and has worked with retail businesses, retail industry associations, and governments internationally. While his academic base lies in marketing and geography, Jonathan's research activities have also extended into science and technology studies and strategic management.

Table of Contents

Introduction
Part 1. Navigating the New Retail Landscape
1. The New Landscape for Customer Engagement
2. The Transformational Role of Technology
3. The Changing Physical Landscape of Retailing
4. The Emergence of New Business Models
5. The Changing Retail Cost Model
6. Bringing Order to the New World Order
Part 2. Guidance for Business Leaders
7. Delivering Customer Centric Experiences
8. Reimagining the Retail Store
9. The New Needs of the Retail Enterprise
10. The New Needs of Retail Enterprise Leaders
Conclusions: Challenges and Opportunities
Afterword: COVID-19 and Retail