Contents
Foreword
Introduction: Getting the best deal
Chapter 1. Negotiation: Getting to grips with the core approaches
Chapter 2. Preparation: The route to achieving success
Chapter 3. Trading: Achieving successful balance
Chapter 4. Making It Work: Good tactics, bad tactics and downright ploys
Chapter 5. The Interpersonal Dimension: The behavioural interactions
Chapter 6. The Fine Print: The contractual elements of a deal
Chapter 7. Focusing on the Key Issues: Attention to detail