Introduction | p. vii |
Before You Sit Down at the Table | p. 1 |
Ask the Right Questions | p. 3 |
What Exactly Is a Negotiation? | p. 10 |
Get a Winning Attitude | p. 16 |
They Want to Win | p. 24 |
Stop the Discounting Madness! | p. 30 |
Never Be Lied To | p. 37 |
Draw Up Your Battle Plan | p. 43 |
What's Your Alternative to a Deal? | p. 50 |
Preparing Yourself | p. 56 |
Sitting at the Table | p. 63 |
Making the First Moves | p. 65 |
How to Structure Offers and Counteroffers | p. 72 |
Tricks of the Trade | p. 79 |
What Not to Do | p. 86 |
Who Are You Talking To? | p. 93 |
What to Do When the Discussion Stalls | p. 98 |
When to Be Tough, and When to Be Easy | p. 104 |
Calling It Quits | p. 110 |
The End Game | p. 116 |
The Devil's in the Details | p. 123 |
How to Win, How to Lose | p. 128 |
Coming Back to the Table | p. 134 |
Some Final Thoughts | p. 140 |
Index | p. 145 |
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