Network Marketing For Dummies

by Ziglar, Zig; Hayes, John P.

• ISBN13: 9780764552922
• ISBN10: 0764552929
• Edition: 1st
• Format: Paperback
• Copyright: 2001-01-10
• Publisher: For Dummies

Summary

Network marketing has helped people all over the world achieve financial independenceand it can help you do the same. As a profession, network marketing invites all people, regardless of gender, experience, education, or financial status, to jump on board and build a satisfying and potentially lucrative business. If you want to improve your current financial situation and are ready to become your own boss, then networking marketing is the way to go.Whether you want to work full-time or part-time; whether you dream of earning a few hundred dollars a month or thousands of dollars a month, Network Marketing For Dummies can show you how to get started in this business within a matter of days. If you're currently involved in network marketing, this book is also valuable as both a reference source and a refresher course.Network marketing is a system for distributing goods and services through networks of thousands of independent salespeople, or distributors. With Network Marketi ng For Dummies as your guide, you'll become familiar with this system and figure out how to build revenue, motivate your distributors, evaluate opportunities, and grab the success you deserve in this field. You'll explore important topics, such as setting up a database of prospects and creating loyal customers. You'll also discover how to: Get set up as a distributor Develop a comprehensive marketing plan Recruit, train, and motivate your network Maximize downline income Take your marketing and sales skills to a higher level Cope with taxes and regulations Avoid common pitfalls Packed with tips on overcoming common start-up hurdles as well as stories from more than fifty successful network marketers, Network Marketing For Dummies will show you how to approach this opportunity so that you can begin to build a successful and satisfying business of your own.

Author Biography

Zig Ziglar is a renowned motivational speaker. His training courses, tapes, and videos are hugely successful, and he has written many bestselling books. John P. Hayes, Ph.D., is a writer, speaker, and seminar leader.

Table of Contents

Introduction	1	(8)
Part I: Why Network Marketing Works	9	(44)
Don't Laugh---$100 Billion a Year is Serious Business	11	(14)
Coming of Age: The Future Belongs to Network Marketing	25	(14)
Deciding Whether Network Marketing Will Work for you	39	(14)
Part II: Finding and Evaluating the Opportunities	53	(80)
Investigating Before You Invest	55	(12)
Evaluating Network Marketing Companies	67	(14)
Evaluating a Company's Management Team	81	(12)
Evaluating a Company's Products and Services	93	(18)
Evaluating Your Opportunity to Earn Money	111	(22)
Part III: Signing Up and Setting Up for Success	133	(48)
Organizing Your Business	135	(16)
Knowing What to Do After you Sign Up	151	(16)
Sponsoring, Training, and Motivating People in Your Downline	167	(14)
Part IV: Sales and Marketing Skills to Help You Build Your Business	181	(128)
Know Thy Customer	183	(10)
Determining a Customer's Value	193	(14)
The Art of Prospecting	207	(16)
When the Prospect Says Yes, You Shout...``Hallelujah!''	223	(16)
Deciding On the Best Ways to Attract Customers	239	(12)
Marketing Activities 101	251	(18)
``But I Don't Want to be a Salesperson!''	269	(14)
Taking Your Sales Skills to a Higher Level	283	(12)
Creating Satisfied, Loyal Customers	295	(14)
Part V: The Part of Tens	309	(44)
Ten Plus Two Resources for Network Marketers	311	(8)
Ten Characteristics of Top Network Marketers	319	(8)
Ten Business-Enhancing Ideas	327	(10)
Ten Questions That You'll Probably Ask about Network Marketing	337	(8)
Ten Ways to Get a Quick Start in Network Marketing	345	(8)
Appendix: Glossary of Terms	353	(6)
Index	359