The Networked Nonprofit Connecting with Social Media to Drive Change

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  • Edition: 1st
  • Format: Paperback
  • Copyright: 2010-06-28
  • Publisher: Jossey-Bass

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This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

Author Biography

Named one of the most influential women in technology by Fast Company and one of Business Week's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.

Table of Contents

Figures and Tablesp. v
Forewordp. vii
Prefacep. xi
Acknowledgmentsp. xvii
The Authorsp. xix
Introducing Networked Nonprofitsp. 1
Nonprofit Challenges and Trendsp. 11
How to Become a Networked Nonprofitp. 23
Understanding Social Networksp. 25
Creating a Social Culturep. 41
Listening, Engaging, and Building Relationshipsp. 59
Building Trust Through Transparencyp. 73
Making Nonprofit Organizations Simplerp. 87
What to Do as Networked Nonprofitp. 103
Working with Crowdsp. 105
Learning Loopsp. 121
From Friending to Fundingp. 135
Governing Through Networksp. 151
Conclusionp. 163
Notesp. 167
Glossaryp. 181
Resourcesp. 189
Indexp. 193
Table of Contents provided by Ingram. All Rights Reserved.

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