The Networked Nonprofit Connecting with Social Media to Drive Change

by Kanter, Beth; Fine, Allison; Zuckerberg, Randi

• ISBN13: 9780470547977
• ISBN10: 0470547979
• Edition: 1st
• Format: Paperback
• Copyright: 2010-06-28
• Publisher: Jossey-Bass

Summary

This groundbreaking resource offers a set of guiding principles to help nonprofit leaders navigate the transition from top-down organizations to a networked approach enabled by technology. The book contains specific strategies for implementation and secrets to success from nonprofits who have used new social media tools effectively themselves. It also offers effective exercises and how-to's for implementation. A key element of this book is interviews with current nonprofit managers who have learned how to jump into the social media fray without a net and thrived because of it.

Author Biography

Named one of the most influential women in technology by Fast Company and one of Business Week's "Voices of Innovation for Social Media," Beth Kanter is the author of Beth's Blog: How Nonprofits Can Use Social Media (http://www.bethkanter.org) and the CEO of Zoetica.
Allison H. Fine is the author of Momentum: Igniting Social Change in the Connected Age, which was the winner of the 2007 Terry McAdams National Nonprofit Book Award.

Table of Contents

Figures and Tables	p. v
Foreword	p. vii
Preface	p. xi
Acknowledgments	p. xvii
The Authors	p. xix
Introducing Networked Nonprofits	p. 1
Nonprofit Challenges and Trends	p. 11
How to Become a Networked Nonprofit	p. 23
Understanding Social Networks	p. 25
Creating a Social Culture	p. 41
Listening, Engaging, and Building Relationships	p. 59
Building Trust Through Transparency	p. 73
Making Nonprofit Organizations Simpler	p. 87
What to Do as Networked Nonprofit	p. 103
Working with Crowds	p. 105
Learning Loops	p. 121
From Friending to Funding	p. 135
Governing Through Networks	p. 151
Conclusion	p. 163
Notes	p. 167
Glossary	p. 181
Resources	p. 189
Index	p. 193
Table of Contents provided by Ingram. All Rights Reserved.