Networking for Every College Student and Graduate Starting Your Career off Right

by Faulkner, Michael Lawrence; Nierenberg, Andrea

• ISBN13: 9780133741131
• ISBN10: 0133741133
• Edition: 2nd
• Format: Paperback
• Copyright: 2013-10-20
• Publisher: Ft Pr

Summary

You’ve worked hard to gain the knowledge and skills needed for career success. Now, it’s time to build a great network of people who’ll help you get where you want to go.

 

Don’t know where to start? No problem. Not sure how to present yourself? No problem. You’re shy, or an introvert? No problem. Whoever you are, Andrea Nierenberg and Michael Faulkner will gently and patiently guide you through the whole networking process, one easy step at a time.

 

You’ll find simple advice, rules, steps, and “how to” techniques that’ll take you all the way from “breaking the ice” to “acing the interview.” It’s all based on the experience of the world’s most successful networkers, combined with the latest research about business and psychology.

 

These techniques work. You can use them. You can do this!

 

·         What networking is, what it isn’t, and why you need to do it

Getting past the myths and misconceptions (networking is NOT using people!)

 

·         What great networkers do--and how you can do it, too

Easy lessons anyone can learn from the best

 

·         Networking for introverts: there’s more than one way to do this

Use the surprising networking advantages that come with introversion

 

·         Don’t just post: Make the most of social networks

LinkedIn, Facebook, and beyond: Extend your network, magnify your impact

Author Biography

Andrea Nierenberg is an educator and business expert who has taught business development courses to undergraduate and MBA students at top educational institutions, including the University of Chicago, Washington University, and New York University. Prior to establishing The Nierenberg Group in 1993, she was publisher and sales director of Target Marketing Magazine and worked in various sales and marketing positions for companies such as Macmillan Publications, Avon, Saks Fifth Avenue and Ziff Davis. 

 

Michael Faulkner is an associate professor in the College of Business and Management at DeVry University and the Keller Graduate School of Management. He has spent 30 years in a variety of leadership and management positions with Fortune 500 firms such as Dun & Bradstreet, as well as the nonprofit Direct Marketing Association (DMA) and entrepreneurial start-ups. He holds an MBA in marketing from New York Institute of Technology, an MS in direct marketing communications from New York University, and a PhD in organizational management and nonprofit association leadership from Union Institute and University in Cincinnati, Ohio.

Table of Contents

Foreward

Introduction

Chapter 1     What is Networking? Networking is a mindset

Chapter 2     Positioning Yourself and Your Brand, “YOU”

Chapter 3    Creating Connections

Chapter 4    Characteristics of Great Networkers

 Chapter 5    When Networking Doesn’t Come Easy: Networking for   Introverts

Chapter 6     How to Expand Your Network

Chapter 7     Keeping Your Network Alive and Growing

Chapter 8     Networking Etiquette

Chapter 9     The Social Media Concept

Chapter 10   Organizing and Keeping Track of Your Network: Setting Up a Database

Chapter 11   Getting You Up to the Door and Ready for the Interview

Chapter 12   Tying it All Together

Appendices

Sources