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You’ve worked hard to gain the knowledge and skills needed for career success. Now, it’s time to build a great network of people who’ll help you get where you want to go.
Don’t know where to start? No problem. Not sure how to present yourself? No problem. You’re shy, or an introvert? No problem. Whoever you are, Andrea Nierenberg and Michael Faulkner will gently and patiently guide you through the whole networking process, one easy step at a time.
You’ll find simple advice, rules, steps, and “how to” techniques that’ll take you all the way from “breaking the ice” to “acing the interview.” It’s all based on the experience of the world’s most successful networkers, combined with the latest research about business and psychology.
These techniques work. You can use them. You can do this!
· What networking is, what it isn’t, and why you need to do it
Getting past the myths and misconceptions (networking is NOT using people!)
· What great networkers do--and how you can do it, too
Easy lessons anyone can learn from the best
· Networking for introverts: there’s more than one way to do this
Use the surprising networking advantages that come with introversion
· Don’t just post: Make the most of social networks
LinkedIn, Facebook, and beyond: Extend your network, magnify your impact
Andrea Nierenberg is an educator and business expert who has taught business development courses to undergraduate and MBA students at top educational institutions, including the University of Chicago, Washington University, and New York University. Prior to establishing The Nierenberg Group in 1993, she was publisher and sales director of Target Marketing Magazine and worked in various sales and marketing positions for companies such as Macmillan Publications, Avon, Saks Fifth Avenue and Ziff Davis.
Michael Faulkner is an associate professor in the College of Business and Management at DeVry University and the Keller Graduate School of Management. He has spent 30 years in a variety of leadership and management positions with Fortune 500 firms such as Dun & Bradstreet, as well as the nonprofit Direct Marketing Association (DMA) and entrepreneurial start-ups. He holds an MBA in marketing from New York Institute of Technology, an MS in direct marketing communications from New York University, and a PhD in organizational management and nonprofit association leadership from Union Institute and University in Cincinnati, Ohio.
Foreward
Introduction
Chapter 1 What is Networking? Networking is a mindset
Chapter 2 Positioning Yourself and Your Brand, “YOU”
Chapter 3 Creating Connections
Chapter 4 Characteristics of Great Networkers
Chapter 5 When Networking Doesn’t Come Easy: Networking for Introverts
Chapter 6 How to Expand Your Network
Chapter 7 Keeping Your Network Alive and Growing
Chapter 8 Networking Etiquette
Chapter 9 The Social Media Concept
Chapter 10 Organizing and Keeping Track of Your Network: Setting Up a Database
Chapter 11 Getting You Up to the Door and Ready for the Interview
Chapter 12 Tying it All Together
Appendices
Sources
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.