Neural Networks in Business: Techniques and Applications

by Smith, Kate A.; Smith, Kate A.; Gupta, Jatinder N. D.

• ISBN13: 9781930708310
• ISBN10: 1930708319
• Format: Hardcover
• Copyright: 2002-01-01
• Publisher: Igi Global

Summary

Neural Networks in Business: Techniques and Applications aims to be an introductory reference book for professionals, students and academics interested in applying neural networks to a variety of business applications. The book introduces the three most common neural network models and how they work, followed by a wide range of business applications and a series of case studies presented from contributing authors around the world.

Table of Contents

Preface	i
Kate A. Smith
Jatinder N. D. Gupta
Acknowledgements	v
Section I: Introduction
Neural Networks for Business: An Introduction	1	(25)
Kate A. Smith
Section II: Applications to Retail Sales and Marketing
Predicting Consumer Retail Sales Using Neural Networks	26	(15)
G. Peter Zhang
Min Qi
Using Neural Networks to Model Premium Price Sensitivity of Automobile Insurance Customer	41	(14)
Ai Cheo Yeo
Kate A. Smith
Robert J. Willis
Malcolm Brooks
A Neural Network Application to Identify High-Value Customers for a Large Retail Store in Japan	55	(15)
Edward Ip
Joseph Johnson
Katsutoshi Yada
Yukinobu Hamuro
Naoki Katoh
Stephane Cheung
Segmentation of the Portuguese Clients of Pousadas de Portugal	70	(19)
Margarida G. M. S. Cardoso
Fernando Moura-Pires
Neural Networks for Target Selection in Direct Marketing	89	(23)
Rob Potharst
Uzay Kaymak
Wim Pijls
Section III: Applications to Risk Assessment
Prediction of Survival and Attrition of Click-and-Mortar Corporations	112	(12)
Indranil Bose
Anurag Agarwal
Corporate Strategy and Wealth Creation: An Application of Neural Network Analysis	124	(16)
Caron H. St. John
Nagraj (Raju) Balakrishnan
James O. Fiet
Credit Rating Classification Using Self-Organizing Maps	140	(14)
Roger P. G. H. Tan
Jan van den Berg
Willem-Max van den Bergh
Credit Scoring Using Supervised and Unsupervised Neural Networks	154	(13)
David West
Cornelius Muchineuta
Predicting Automobile Insurance Losses Using Artificial Neural Networks	167	(22)
Fred L. Kitchens
John D. Johnson
Jatinder N. D. Gupta
Section IV: Applications to Financial Markets
Neural Networks for Technical Forecasting of Foreign Exchange Rates	189	(16)
JingTao Yao
Chew Lim Tan
Using Neural Networks to Discover Patterns in International Equity Markets: A Case Study	205	(15)
Mary E. Malliaris
Linda Salchenberger
Comparing Conventional and Artificial Neural Network Models for the Pricing of Options	220	(16)
Paul Lajbcygier
Combining Supervised and Unsupervised Neural Networks for Improved Cash Flow Forecasting	236	(9)
Kate A. Smith
Larisa Lokmic
About the Authors	245	(10)
Index	255