The Never Cold Call Again Online Playbook The Definitive Guide to Internet Marketing Success

by Rumbauskas, Frank J.

• ISBN13: 9780470503928
• ISBN10: 0470503920
• Edition: 1st
• Format: Paperback
• Copyright: 2009-10-26
• Publisher: Wiley

Summary

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call AgainIn Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and FacebookFor anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Author Biography

Frank J. Rumbauskas JR. is the New York Times bestselling author of Never Cold Call Again! and Selling Sucks. He is regularly quoted in mainstream media, including Enterpreneur, Investor's Business Daily, and Selling Power.

Table of Contents

Foreword Armando Montelongo	p. xi
Preface	p. xiii
Acknowledgments	p. xvii
Online Marketing Today	p. 1
Everything You Know About Internet Marketing Is Probably Wrong	p. 3
Your Internet Marketing Goals	p. 7
The Future of Internet Marketing	p. 11
My System of Systems for Massive Online Success	p. 15
Building A Brand Online	p. 23
Your Online Identity: The Foundation of Internet Marketing Success	p. 25
Create Instant (and Verifiable) Expert Status	p. 31
Generate Instant (and Verifiable) Online Media Coverage	p. 35
Position Yourself for Ongoing Media Coverage and Credibility	p. 41
Offine Identity Builders to Boost Your Online Results	p. 47
Building Buzz Online	p. 53
What Is Buzz?	p. 55
Your Online Persona Will Make or Break You	p. 59
Blogging to Create Buzz	p. 63
Podcasting to Create Buzz	p. 69
Vodcasting to Create Buzz	p. 73
Tweeting to Create Buzz and Build a Following	p. 77
Satire, Comedy, and Publicity Stunts to Stand Out and Attract Attention	p. 81
The Ultimate Buzz-Builder: Your Own Social Network	p. 85
Generating Highly Targeted, High-Value Traffic	p. 91
A Brief Background on Traffic Generation and Search Engines	p. 93
Your E-Mail List: Your Most Precious Online Asset	p. 97
Instant Traffic: Cost-Effective Pay-Per-Click Marketing	p. 103
Write Articles to Generate Traffic and Build Backlinks	p. 109
How to Build Traffic-and Your List-with Internet Forums	p. 113
The Hidden Value of Craigslist and Other Internet Classifieds Sites	p. 117
Explode Your List with Free Giveaways	p. 121
YouTube and Online Video: The New Ultimate Traffic Generator?	p. 125
Affiliates: Your Own Dealer/Distributor Network	p. 129
Joint Ventures: The Ultimate (and Fastest) List Builders	p. 133
Triple Your Results (or More) with Viral Tell-A-Friend Systems	p. 137
Use Online Contests to Generate Massive Traffic Spikes	p. 141
Create Massive Profits in Minimal Time with Product Launches	p. 145
Turning Traffic into Sales	p. 149
Home Page Structure: More Important Than You Think	p. 151
Writing Copy: Your Online Sales Presentation	p. 159
Your E-Mail Follow-Up System: Long-Term Profits on Autopilot	p. 165
Up-Sells, Cross-Sells, and Down-Sells: Instant 50 Percent Sales Increase	p. 171
Abandoned Shopping Carts: A Hidden Profit Center	p. 175
Online Conversion Testing to Explode Your Profits	p. 177
Unlock Hidden Back-End Profits	p. 181
Back-End Profits: Internet Marketing's Biggest Prize	p. 183
Monetize Your List with Affiliate Promotions	p. 187
Use Your Online Identity to Generate Offline Income	p. 191
Afterword: The Possibilities Are Endless	p. 195
Appendix: A Primer on Integration Marketing	p. 199
Index	p. 203
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