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9780470503928

The Never Cold Call Again Online Playbook The Definitive Guide to Internet Marketing Success

by
  • ISBN13:

    9780470503928

  • ISBN10:

    0470503920

  • Edition: 1st
  • Format: Paperback
  • Copyright: 2009-10-26
  • Publisher: Wiley

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Summary

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call AgainIn Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and FacebookFor anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Author Biography

Frank J. Rumbauskas JR. is the New York Times bestselling author of Never Cold Call Again! and Selling Sucks. He is regularly quoted in mainstream media, including Enterpreneur, Investor's Business Daily, and Selling Power.

Table of Contents

Foreword Armando Montelongop. xi
Prefacep. xiii
Acknowledgmentsp. xvii
Online Marketing Todayp. 1
Everything You Know About Internet Marketing Is Probably Wrongp. 3
Your Internet Marketing Goalsp. 7
The Future of Internet Marketingp. 11
My System of Systems for Massive Online Successp. 15
Building A Brand Onlinep. 23
Your Online Identity: The Foundation of Internet Marketing Successp. 25
Create Instant (and Verifiable) Expert Statusp. 31
Generate Instant (and Verifiable) Online Media Coveragep. 35
Position Yourself for Ongoing Media Coverage and Credibilityp. 41
Offine Identity Builders to Boost Your Online Resultsp. 47
Building Buzz Onlinep. 53
What Is Buzz?p. 55
Your Online Persona Will Make or Break Youp. 59
Blogging to Create Buzzp. 63
Podcasting to Create Buzzp. 69
Vodcasting to Create Buzzp. 73
Tweeting to Create Buzz and Build a Followingp. 77
Satire, Comedy, and Publicity Stunts to Stand Out and Attract Attentionp. 81
The Ultimate Buzz-Builder: Your Own Social Networkp. 85
Generating Highly Targeted, High-Value Trafficp. 91
A Brief Background on Traffic Generation and Search Enginesp. 93
Your E-Mail List: Your Most Precious Online Assetp. 97
Instant Traffic: Cost-Effective Pay-Per-Click Marketingp. 103
Write Articles to Generate Traffic and Build Backlinksp. 109
How to Build Traffic-and Your List-with Internet Forumsp. 113
The Hidden Value of Craigslist and Other Internet Classifieds Sitesp. 117
Explode Your List with Free Giveawaysp. 121
YouTube and Online Video: The New Ultimate Traffic Generator?p. 125
Affiliates: Your Own Dealer/Distributor Networkp. 129
Joint Ventures: The Ultimate (and Fastest) List Buildersp. 133
Triple Your Results (or More) with Viral Tell-A-Friend Systemsp. 137
Use Online Contests to Generate Massive Traffic Spikesp. 141
Create Massive Profits in Minimal Time with Product Launchesp. 145
Turning Traffic into Salesp. 149
Home Page Structure: More Important Than You Thinkp. 151
Writing Copy: Your Online Sales Presentationp. 159
Your E-Mail Follow-Up System: Long-Term Profits on Autopilotp. 165
Up-Sells, Cross-Sells, and Down-Sells: Instant 50 Percent Sales Increasep. 171
Abandoned Shopping Carts: A Hidden Profit Centerp. 175
Online Conversion Testing to Explode Your Profitsp. 177
Unlock Hidden Back-End Profitsp. 181
Back-End Profits: Internet Marketing's Biggest Prizep. 183
Monetize Your List with Affiliate Promotionsp. 187
Use Your Online Identity to Generate Offline Incomep. 191
Afterword: The Possibilities Are Endlessp. 195
Appendix: A Primer on Integration Marketingp. 199
Indexp. 203
Table of Contents provided by Ingram. All Rights Reserved.

Supplemental Materials

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The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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