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Summary

An all-in-one guide to online marketing from the New York Times bestselling author of Never Cold Call AgainIn Never Cold Call Again, Frank Rumbauskas shows salespeople how to achieve sales greatness without using those dreaded old tactics like cold calling. Now, in The Never Cold Call Again Online Playbook, he gives small business owners, independent professionals, and entrepreneurs a complete, all-in-one guide to the best practices of effective online marketing.The best marketers know all the secrets of using the Internet to fuel business growth. With The Never Cold Call Again Online Playbook, you'll have access to all the best proven Internet marketing wisdom, tactics, strategies, and tools. You'll learn how to develop a complete online marketing system that boosts sales and brings in customers galore. A comprehensive toolkit for creating a complete, powerful, and effective online marketing program for your business Written by online marketing guru Frank Rumbauskas, bestselling author of Never Cold Call Again and Selling Sucks A revolutionary system for increasing sales without tired old selling tactics that no longer work anyway How to explode your business with social media sites like Twitter and FacebookFor anyone who owns or operates a business and wants to increase their sales, profits, and visibility online, The Never Cold Call Again Online Playbook is the ultimate practical resource.

Foreword
Preface
Online Marketing Today
Everything You Know About Internet Marketing Is Probably Wrong
Your Internet Marketing Goals
The Future of Internet Marketing
My System of Systems For Massive Online Success
Building a Brand Online
Your Online Identity: The Foundation of Internet Marketing Success
Create Instant (and Verifiable) Expert Status
Generate Instant (and Verifiable) Online Media Coverage
Position Yourself for Ongoing Media Coverage & Credibility
Offline Identity Builders to Boost Your Online Result
Building Buzz Online
What is "Buzz"?
Your Online Persona Will Make Or Break You
Blogging to Create Buzz
Podcasting to Create Buzz
Vodcasting to Create Buzz
Tweeting to Create Buzz and Build a Loyal Following
Satire, Comedy, and Publicity Stunts to Stand Out and Attract Attention
The Ultimate Buzz-Builder: Your Own Social Network
Generating Highly Target, High-Value Traffic
A Brief Background on Traffic-Generation and Search Engines
Your E-Mail List: Your Most Precious Online Asset
Instant Traffic: Cost-Effective Pay-Per-Click Marketing
Write Articles to Generate Traffic and Build Backlinks
How to Build Traffic -- and Your List -- with Internet Forums
The Hidden Value of Craigslist and Other Internet Classifieds Sites
Explode Your List With Free Giveaways
YouTube and Online Video: The New Ultimate Traffic Generator?
Affiliates: Your Own Dealer/Distributor Network
Joint Ventures: The Ultimate (and Fastest) List-Builder
Triple Your Results (or more) with Viral Tell-A-Friend Systems
Use Online Contests To Generate Massive Traffic Spikes
Create Massive Profits in Minimal Time with Product Launches
Turning Traffic Into Sales
Home Page Structure: More Important Than You Think
Writing Copy: Your Online Sales Presentation
Your E-Mail Follow-Up System: Long-Term Profits on Autopilot
Up-Sells, Cross-Sells, and Down-Sells: Instant 50% Sales Increase
Abandoned Shopping Carts: A Hidden Profit Center
Online Conversion Testing to Explode Your Profits
Unlock Hidden Back-End Profits
Back-End Profits: Internet Marketing's Biggest Prize
Monetize Your List With Affiliate Promotions
Use Your Online Identity to Generate Offline Income
Afterword
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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