Never Get a "Real" Job How to Dump Your Boss, Build a Business and Not Go Broke

by Gerber, Scott

• ISBN13: 9780470643860
• ISBN10: 0470643862
• Edition: 1st
• Format: Hardcover
• Copyright: 2010-12-07
• Publisher: Wiley

Summary

Young serial entrepreneur Scott Gerber is not the product of a wealthy family or storied entrepreneurial heritage. Nor is he the outcome of a traditional business school education or a corporate executive turned entrepreneur. Rather, he is a hard-working, self-taught 26-year-old hustler, rainmaker, and bootstrapper who has survived and thrived despite never having held the proverbial "real" job. In Never Get a "Real" Job: How to Dump Your Boss, Build a Business, and Not Go Broke, Gerber challenges the social conventions behind the "real" job and empowers young people to take control of their lives and dump their nine-to-fives-or their quest to attain them. Drawing upon case studies, experiences, and observations, Scott dissects failures, shares hard-learned lessons, and presents practical, affordable, and systematic action steps to building, managing, and marketing a successful business on a shoestring budget. The proven, no-b.s. methodology presented in Never Get a "Real" Job teaches unemployed and underemployed Gen-Yers, aspiring small business owners, students, and recent college graduates how to quit 9-to-5s, become their own bosses, and achieve financial independence.

Author Biography

Scott Gerber is the founder and CEO of Gerber Enterprises, an entrepreneurial incubator that invests capital, management expertise, and marketing services into early and mid-stage companies. A serial entrepreneur, angel investor, media personality, and in-demand speaker, he is also an internationally syndicated small business writer andEntrepreneur columnist. He lives in Hoboken, NJ, and can be reached at [e-mail] or followed on Twitter at @askgerber. For more information about Scott and Never Get a "Real" Job, visit NeverGetARealJob.com.

Table of Contents

Acknowledgments	p. xiii
Foreword	p. xvii
Introduction: Never Get a "Real" Job	p. 1
Who Needs the 9-to-5?	p. 4
I Know You	p. 6
What You Can Expect to Get from This Book	p. 7
All Aboard the Death to the "Real" Job Express!	p. 8
The Breakdown	p. 11
Everyone Poops. Yours Isn't Special	p. 13
College: The Drunken Road to Easy Street	p. 16
Dude, Where's My Dream Job?	p. 17
Welcome to Your "Real" Job, Mr. Janitor	p. 18
The Broken Promise	p. 24
No One Cares About You-Unless You Make Them Care	p. 29
You Are Not Special	p. 32
Claiming to Be a Winner Does Not Make You One	p. 33
You're Brilliant...So What?	p. 34
Lifestyles of the Poor and Vain	p. 34
Shut Up, Pinocchio	p. 35
Put It on My Tab	p. 36
Darwin + Murphy = Reality	p. 39
Your Business Is Not the Exception to Any Rule	p. 42
The Worst-Case Scenario Is the Only Scenario	p. 48
No One Will Invest in Your Idea	p. 50
Building a Foundation	p. 55
Get Off Your Ass and Start Up!	p. 57
Get Real with Your Finances	p. 60
Those Who Reinvent the Wheel Are Doomed to Be Run Over by It	p. 65
What Do You Know, Anyway?	p. 68
Keep It Simple, Stupid	p. 71
The Bottomless Money Pit	p. 74
Can Your SWOT Team Do CPR?	p. 77
Business Plans Suck	p. 81
Toss the Old-School Business Plan	p. 84
The One-Paragraph Start-Up Plan	p. 90
To Partner or Not to Partner	p. 99
The Worst Partners for Your Start-Up	p. 102
Don't Consider Letting Worthless Flaky People Try Out	p. 105
Never Jump Right In: The Water's Not Fine	p. 110
From the Ground Up	p. 113
Act Like a Start-Up, Stupid	p. 115
Surviving a "Real" Day in the Life	p. 117
Get Your Head in the Game, Chump	p. 123
Design Your Entrepreneurial Life	p. 128
"Mind" Your Business	p. 136
Shoestrapping (Because the Boot Is Too Damn Expensive)	p. 145
Fake It 'Til You Make It	p. 147
The Only Team Your Money Can Buy	p. 155
Do What Makes Cents	p. 164
Cash Flow or Die!	p. 166
Those Phones Won't Ring Themselves: The 15 Principles of a Power Seller	p. 173
Come Out! Come Out! Wherever You Are!	p. 175
Sell Like There's No Tommorrow-Or There Won't Be	p. 179
Facebook Isn't a Marketing Strategy	p. 203
Message before Platform	p. 205
Think Guerrilla, Not Godzilla	p. 220
Conclusion	p. 237
Index	p. 241
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