New Approaches to Discourse and Business Communication

by Ramallo, Fernando; Lorenzo, Anxo; Rodriguez-Yáñez, Xon Paulo; Cap, Piotr

• ISBN13: 9781403947369
• ISBN10: 1403947368
• Format: Hardcover
• Copyright: 2009-10-15
• Publisher: Palgrave Macmillan

Summary

This book is a collection of new studies of the role of discourse in communication in business and other professional fields, offering a multidisciplinary approach and providing a number of representative perspectives to the different theoretical and methodological traditions that characterize this subject.

Author Biography

FERNANDO RAMALLO is Lecturer of Linguistics at the University of Vigo, Spain. His work focuses on sociolinguistics, documentary linguistics, minority languages and language diversity. He is the co-editor of the journal Sociolinguistic Studies and of Discourse and Enterprise.

ANXO LORENZO teaches Galician sociolinguistics, language planning in Galicia and languages in contact at the University of Vigo, Spain. He is author and co-author of several works about Galician sociolinguistics, language contact phenomena and language policy and planning, among others: The Process of Linguistics Normalization in the Galician Educational System (2002, and Current Sociolinguistic Situation in the City of Vigo (2003).

XON PAULO RODRGUEZ-YEZ teaches Linguistics at the University of Vigo, Spain. He was co-organiser of the First and the Second International Symposium on Bilingualism, Vigo, 1997 and 2002, and co-editor of the proceedings volumes and of the book Bilingualism and Education, 2005. He is a former co-editor of the journals Estudios de Sociolinguistica (2000-2006) and Sociolinguistic Studies (2007).

PIOTR CAP is Head of the Department of Pragmatics at the Institute of English, University of Lodz, POLAND.

Table of Contents

List of Tables, Figures and Images	p. vii
Acknowledgements	p. ix
Notes on the Contributors	p. x
Discourse and Business Communication; an Introduction	p. 1
Critical Discourse Analysis and Change in Management Discourse and Ideology: a Transdisciplinary Approach to Strategic Critique	p. 12
On the Globalization of Consumer-Oriented Practices and Attitudes in the Internet	p. 31
Stages in Business-to-Business Brochures	p. 44
Toward Dialectic Discourse in Advertising: McDonald's, Adbusters and the Subvertising of Corporate American Culture	p. 62
The Unofficial Goals of Business Speeches	p. 82
Shaping the Corporate Reputation of PowderJect Pharmaceuticals plc: a Text-Based Analysis	p. 102
When Media Information Becomes a Business: the Case of TV Debates	p. 116
A Discourse-Analytic Construal of the Function of Message in Language of the Law	p. 134
Conflict-Softening in Thai-Japanese Business Discourse	p. 153
The Co-Construction of the Transition Relevance Place in a Brazilian Consumers' Product Safety Commission Meeting: Some Structural Properties of Institutional Interaction in a Conflict Situation	p. 171
The Composition of a Participative View for the Management of Organizational Communications	p. 190
'What Alter Says and Ego Hears': a Discourse-Based Analysis of Control, Trust and Information in a Professional Organization	p. 212
Technological Objects through Discourse: a Case Study from the Field of Telemedicine	p. 231
Chunks in Meetings	p. 252
Gesture and the (Workplace) Imagination: What Gesture Reveals about Management's Attitudes in Post-Apartheid South Africa	p. 272
Index	p. 292
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