The New Brand You is the field guide to standing out and succeeding in the new professional landscape transformed by the pandemic. In the new world of virtual,
We are all on camera now - we all need to be producers of our own brand narrative. Like it or not,
The New Brand You uses ten tried and tested strategies from the commercial world of branding and applies them to individual brand creation. Strategies such as defining your positioning,
Featuring high profile success stories and accompanied by an online Personal Brand Finder,
Getting your personal branding right will give you the edge in the new age of work.