The New Culture of Desire; 5 Radical New Strategies That Will Change Your Business and Your Life

by Melinda Davis

• ISBN13: 9780743217736
• ISBN10: 074321773X
• Format: Trade Paper
• Copyright: 2010-12-31
• Publisher: Free Press

Author Biography

Melinda Davis is the CEO and primary seer of The Next Group, a futurist think tank in New York, and has consulted to multinational corporations, venture capitalists, politicians, and pop culture icons.

Table of Contents

Introduction: The Human Desire Project	p. 1
A New Understanding of Human Behavior
Human History, Part II: Welcome to the Age of the Imaginational	p. 15
Life on Terra Not So Firma: How to Make Sense of Human Behavior When Reality Itself Has Gone Mental	p. 53
The New Primal Desire: Struggling for Psychic Survival, Shooting for Ultimate Bliss	p. 71
Bliss and the Bottom Line: The Calculus of O	p. 95
The Hierarchy of Healing
Strategy I: Doing the Work of Grief: Mourning the Death of an Old Reality	p. 111
Denial
Primal Escapism "I Am Outta Here"	p. 113
Outward Bound in an Inward Age: Our Appetite for Survivalism, the Old-Fashioned Way	p. 115
Anger
An Age of Rage: Fury As Imaginational Politics	p. 116
Raging Amazonianism: Or the Incredible Rise of the Butt-Kicking Babe	p. 121
Bad Behavior "Oh Yeah? Watch This!"	p. 127
Smart-Assism: The Bad Behavior of the Deeply Cynical	p. 130
Bargaining
Why Everyone Is Talking to God: Calling in the Invisible Powers	p. 132
Depression
Our Black Plague: An Evolutionary Warning?	p. 134
Strategy II: Pursuing Instant Altered States: First Aid for an Ailing State of Mind	p. 137
Pleasure Healing: "Say Ahhhhhhhhhhhhh"	p. 138
The New Medicine Man: Shamans of Altered States	p. 146
Hot-Blooded Spiritualism: "Drumming Up the Saving Graces"	p. 155
Strategy III: Looking for Safety in the Human Embrace: The Search for Imaginational Shelter	p. 161
The Human Net: "Catch Me!"	p. 162
Primal Tribalism: The New Gangs of Psychic Safety	p. 163
Tribe Crashing: "Please! Let Me In!"	p. 169
The Third Sex: Is the Concept of Sexual Identity Obsolete?	p. 174
Strategy IV: Building a More Solid Sense of Self: Our Quest to Stay Visible in an Invisible World	p. 179
Why We Are Fat: The Existential Equivalent of the SUV	p. 181
Meta-Posting: Kilroy Goes Global	p. 182
Personality Multi-Plexing: When One of You Is Not Enough	p. 185
Luxe Populi: The New Elitism	p. 188
P.Q. The Performance Quotient: We'd All Feel Much Better If We Were Highly Effective People	p. 192
Strategy V: Finding a Clearer Path: How to Make It Through a Complicated New Jungle	p. 197
Navigators, Advocates, and Avatars: Someone to Take the Point	p. 198
Mythmaking: The Magnificent Truth Safari Machine	p. 205
Yoda-ism: New Candidates for God	p. 209
The Marketer as Meta-Physician: Let the Buyer Be Healed!	p. 217
How to Succeed in the New Meta-Physical Marketplace: The Consumer As Mental Patient	p. 224
Customer Diagnosis: A New Model for Understanding Wants and Needs	p. 225
Customer Treatment: New Models for Marketing	p. 234
Epilogue	p. 245
Notes	p. 250
Index	p. 253
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