The New Machiavelli The Art of Politics in Business

by McAlpine, Alistair

• ISBN13: 9780471350958
• ISBN10: 0471350958
• Edition: 1st
• Format: Paperback
• Copyright: 1999-11-03
• Publisher: Wiley

Summary

The New Machiavelli mines The Prince for the timeless rules and stratagems that can help today's business rulers survive and prosper in the jungle of greed and treachery that is commerce. Alistair McAlpine enriches Machiavelli's text with scenarios from modern business, offering keen new insight into what motivates people

Author Biography

ALISTAIR MCALPINE has witnessed power politics firsthand at the side of Margaret Thatcher, serving as the Treasurer and Deputy Chairman of the Conservative Party as well as a close advisor to Thatcher during her election campaigns. Today he directs his family construction firm, Sir Robert McAlpine & Sons, Ltd, and resides in London and Venice.

Table of Contents

Foreword	xi
Dedication: to His Magnificence Lorenzo de' Medici.
Of Patrons and Proteges	1	(6)
Concerning New Principalities Acquired by One's own Forces and Personal Ability.
Starting a Business	7	(12)
Why The Kingdom of Darius, Conquered by Alexander, did not Rebel against his Successors after Alexander's Death.
Business and Government	19	(8)
On New Principalities Acquired with the Forces and Fortune of Others.
Inherited Business	27	(8)
On Hereditary Principalities.
Family Business	35	(8)
The Classification of Principalities and How they are Acquired.
Capturing a Company	43	(6)
On Mixed Principalities.
Controlling a Captured Company	49	(6)
How Cities and Principalities, which Prior to Occupation were Accustomed to Living under their Own Laws, Should be Administered.
The Running of a Recently Acquired Business	55	(8)
On Those who Acquire Principalities through Wicked Deeds.
Stealing a Business	63	(6)
On Civil Principalities.
Rising to Power	69	(10)
On the Different Types of Army and the Question of Mercenary Troops.
The Use of Consultants	79	(10)
On Auxiliary Troops, your own Troops, and a Mixture of the Two.
The Need for Loyalty	89	(6)
On Cruelty and Mercy: and Whether it is Better to be Loved than Feared, or the Reverse.
Managing People	95	(8)
On the Secretaries Who Accompany the Prince.
The Power of the Employee	103	(8)
On Ecclesiastical Principalities.
Dealing With the Establishment	111	(6)
How a Prince Should Act Concerning Military Affairs.
The Need for Total Dedication	117	(10)
Whether Princes Should Keep Their Word.
The Use of Craftiness	127	(8)
How the Strength of Every Principality Should be Measured.
Finance and the Understanding of Money	135	(12)
On Generosity and Meanness.
Controlling Expenditure	147	(6)
How Flatterers are Avoided.
Flattery and False Profits	153	(4)
Whether Fortresses and Many Other Things Commonly Used by Princes are Useful or Useless.
Structuring the Business	157	(8)
On the Things for which Men, and especially Princes, are Praised or Blamed.
The Company Image	165	(10)
On the Avoidance of Contempt and Hatred.
Public Relations	175	(8)
How a Prince Should Act in Order to Gain Reputation.
The Advantages and Dangers of Fame	183	(10)
Why the Princes of Italy have Lost their States.
Why Businesses Fail	193	(6)
How Much Fortune can Influence Human Affairs, and How She Should be Resisted.
Creating One's Own Luck	199