New Media and Popular Imagination Launching Radio, Television, and Digital Media in the United States

by Boddy, William

• ISBN13: 9780198711469
• ISBN10: 0198711468
• Format: Hardcover
• Copyright: 2004-09-16
• Publisher: Oxford University Press

Summary

This title includes the following features: A broad survey of the rootsof contemporary digital culture, relevant to anyone interested in electronicmedia.; Boddy offers fascinating new insights into the relationship betweentechnology and culture in both private and public contexts.

Author Biography

William Boddy is Professor in the Department of Communication Studies at Baruch College and Co-Ordinator of the Film Studies Program at the Graduate Center, both of the City University of New York.

Table of Contents

List of Figures	xii
Introduction	1	(135)
1. Cinema and Wireless in Turn of the Century Popular Imagination	7	(9)
2. Wireless Nation: Defining Radio as a Domestic Technology	16	(28)
3. The Amateur, the Housewife, and the Salesroom Floor: Promoting Post-war US Television	44	(12)
4. US Television Abroad, 1960/1990: Market Power and National Introspection	56	(12)
5. 'Mission Number One is to Kill TV': Remaking the Domestic Television Apparatus in the 1990's	68	(11)
6. Weather Porn and the Battle for Eyeballs: The Transition to Digital Broadcasting in the USA and UK	79	(21)
7. Redefining the Home Screen: The Case of the Digital Video Recorder	100	(8)
8. Marketers Strike Back: Virtual Advertising	108	(15)
9. How God Watches Television: Early Responses to Digital Television	123	(13)
10. High Tech in a Falling Market: Interactivity and Advertising Form in Contemporary US Television	136	(16)
11. 'Too Easy, Too Cheap and Too Fast to Control': Intellectual Property Battles in Digital Television	152	(13)
Conclusion	165	(4)
Index	169