The New Normal

by Hinssen, Peter; Chellam, Misha (CON)

• ISBN13: 9789081324250
• ISBN10: 908132425X
• Format: Paperback
• Copyright: 2011-03-16
• Publisher: Lanoo Books

Summary

The idea behind the 'New Normal' is quite simple: 'We're halfway there'. The New Normal is about all things we call 'digital', and in the digital revolution we're probably only halfway there. That means we have as much journey ahead of us as we have behi

Author Biography

An entrepreneur, advisor, lecturer and writer, Peter Hinssen (1969) is one of Europe's most sought-after thought leaders on the impact of technology on society and business. He is frequently called upon to lead seminars and consult on issues related to the adoption of technology by consumers, the impact of the networked digital society, and the Fusion between business and IT.

Table of Contents

Preface	p. 9
Introducing the New Normal	p. 10
Halfway there	p. 12
A brief history of digital	p. 15
Digital immigrants vs. digital natives	p. 16
The New Normal in the workplace	p. 17
The four I's	p. 19
Can you adapt?	p. 23
Exploring the Limits	p. 26
What's a limit anyway?	p. 28
The limit of length	p. 29
The limit of depth	p. 33
The limit of price	p. 35
The limit of patience	p. 37
The limit of privacy	p. 39
The limit of intelligence	p. 41
So, what are your limits?	p. 43
Rules of the New Normal	p. 44
New rules	p. 46
Zero tolerance for digital failure	p. 46
Good enough beats perfect	p. 49
The era of total accountability	p. 53
Abandon absolute control	p. 57
Conclusion	p. 62
Customer Strategies for the New Normal	p. 64
From info-bahn to You	p. 66
What we can learn from the dot-com bubble	p. 69
Contact is king. And the user is the dictator.	p. 78
The experience economy	p. 81
The new patterns	p. 82
Conclusion	p. 93
Information Strategies for the New Normal	p. 94
The value of information	p. 96
From puzzles to mysteries	p. 100
The basics	p. 103
Quantum thinking in information	p. 109
Drivers of information strategy	p. 110
It's not information overload; it's filter failure	p. 116
Conclusion	p. 121
Describing Organizations in the New Normal	p. 122
Total accountability zooms in	p. 124
Intrapreneurship	p. 128
The boundaries of the New Normal	p. 134
Entrepreneurs in the New Normal	p. 137
The company and you	p. 139
Conclusion	p. 143
Innovation in the New Normal	p. 144
The seeds of innovation	p. 146
And then came digital	p. 147
The PARC dilemma	p. 151
Playing chess vs. playing poker	p. 155
From R&D to C&D, Connect & Develop	p. 156
Open innovation	p. 158
Conclusion	p. 164
Technology Strategy for the New Normal	p. 166
Technology strategy for the New Normal	p. 168
From build, to buy, to compose	p. 169
Commoditization and the cloud	p. 176
Multi-tenancy and rethinking IT	p. 179
Conclusion	p. 186
The Big Picture	p. 188
Recap	p. 190
We're halfway there	p. 195
So what happens next?	p. 195
Through the eyes of our children	p. 197
Sources	p. 201
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