New Normal, Radical Shift: Changing Business and Politics for a Sustainable Future

by Bettridge,Neela

• ISBN13: 9781409455745
• ISBN10: 1409455742
• eBook ISBN(s): 9781317088295
• Format: Hardcover
• Copyright: 2013-04-28
• Publisher: Routledge
• More Book Details

Summary

New Normal, Radical Shift is both a philosophical and a practical book. It delivers a positive message for the thousands of conscientious, ethical business managers around the world to the effect that their way of doing business is better for their businesses as well as for society and all of the authors' arguments to this effect are supported by exemplary case studies. It exposes issues that have not been at the forefront of the debate, particularly about the need for a departure from the centuries-old turf wars of left and right and the need to look more forensically at the needs of a modern economy and society. Business leaders, business educators and business students, consultants, politicians and policy makers will all learn from this challenging book.