did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

did-you-know? rent-now

Amazon no longer offers textbook rentals. We do!

We're the #1 textbook rental company. Let us show you why.

9781843346630

New Paradigm of Library and Information Services Marketing

by
  • ISBN13:

    9781843346630

  • ISBN10:

    184334663X

  • Format: Paperback
  • Copyright: 2021-01-02
  • Publisher: Chandos Pub

Note: Supplemental materials are not guaranteed with Rental or Used book purchases.

Purchase Benefits

  • Free Shipping Icon Free Shipping On Orders Over $35!
    Your order must be $35 or more to qualify for free economy shipping. Bulk sales, PO's, Marketplace items, eBooks and apparel do not qualify for this offer.
  • eCampus.com Logo Get Rewarded for Ordering Your Textbooks! Enroll Now
  • Write a Review Icon Write a Review
List Price: $80.00 Save up to $24.00
  • Rent Book $56.00
    Add to Cart Free Shipping Icon Free Shipping

    TERM
    PRICE
    DUE
    USUALLY SHIPS IN 3-5 BUSINESS DAYS
    *This item is part of an exclusive publisher rental program and requires an additional convenience fee. This fee will be reflected in the shopping cart.

Supplemental Materials

What is included with this book?

Summary

This book is about marketing library and information services in a new perspective, and is written against the backdrop of the changing approaches to the marketing of library and information services over the last four decades. It will provide LIS managers, teachers, and students at all levels, with the necessary principles, approaches for understanding customers and their needs, information about the available resources and services, and motivational techniques to use these resources and services to satisfy their customers¿ needs. This book looks at marketing not from the traditional hard sell approach, but with a soft approach, signifying the potentials of marketing in library and information services.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

Rewards Program