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9780387232713

New Product Development

by ;
  • ISBN13:

    9780387232713

  • ISBN10:

    0387232710

  • Format: Hardcover
  • Copyright: 2005-03-30
  • Publisher: Springer Verlag
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Summary

This is an authored book based upon a survey of a large number of companies, on the role of organization learning and innovation strategy in successful new product development. The audience for these insights is any practitioner working with corporations in new product development, as well as advanced undergrad and graduate students taking courses in new product development of management science in schools of business and engineering.

Table of Contents

Introduction
Basic conceptual model
Research methodology
Research analyses and findings
Conclusions and recommendations
Appendix
Notes
References
Index
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

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