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9780471572268

New Product Development Managing and Forecasting for Strategic Success

by
  • ISBN13:

    9780471572268

  • ISBN10:

    0471572268

  • Edition: 1st
  • Format: Paperback
  • Copyright: 1993-12-16
  • Publisher: Wiley

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Summary

Learn how to maintain a firm grasp of a project throughout its development, how to forecast with greater accuracy and how to ensure the successful launch of a product. Covers new consumer and industrial products, the latest services and technologies. Contains a slew of examples and case studies to illustrate concepts.

Author Biography

ROBERT J. THOMAS, PhD, is a Professor in the School of Business at Georgetown University and a corporate consultant specializing in new product development and strategic marketing management. Formerly Associate Dean of Georgetown's MBA program, Professor Thomas is also the author of New Product Development: Managing and Forecasting for Strategic Success. He received his PhD from the University of Pennsylvania's Wharton School.

Table of Contents

PART 1 STRUCTURING NEW PRODUCT DEVELOPMENT 1(100)
Why New Product Development?
3(24)
Mediating Turbulent Business Environments
27(24)
Anticipating Market Acceptance of New Products
51(26)
Preparing the Organization for New Product Development
77(24)
PART 2 MANAGING NEW PRODUCT DEVELOPMENT 101(64)
The Ongoing Process of New Product Development
103(34)
Building a New Product Decision Support System
137(28)
PART 3 NEW PRODUCT DEVELOPMENT AND FORECASTING 165(86)
Estimating Market Opportunity for New Products
167(29)
New Product Sales Forecasting
196(33)
New Product Financial Control
229(22)
PART 4 IMPLEMENTING NEW PRODUCT DEVELOPMENT 251(68)
Test Marketing New Products
253(22)
Market Entry Decisions
275(20)
Launching and Tracking New Product Programs
295(24)
Notes 319(20)
Company/Brand Name Index 339(2)
Name Index 341(4)
Subject Index 345

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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