New Product Introduction : A Systems, Technology, and Process Approach

by Viale, J. David

• ISBN13: 9781560524922
• ISBN10: 1560524928
• Format: Paperback
• Copyright: 2006-11-20
• Publisher: Crisp Learning

Summary

Today many companies devote enormous effort to the introduction of their new products. The solid information and supporting techniques in this book will help you cut R&D costs, reduce product development lead times, and provide more vital management information. It also includes a review of ROA and ROI and how you can improve these very significant numbers.

Table of Contents

Forcing Improvements in New Product Introduction What Is a New Product Introduction Process?

The Benefits of a New Product Introduction Process Today?s Top Eight Business Challenges Module

The Key Business Documents

The Key Business Documents

The Business Plan The Market Requirements Document

The Engineering Requirements Specification

The Pro Forma Profit and Loss Statement

The Project Plan Module

Changing the Organizational Structures

The Emerging Information Organization

The Selection of Team Members

The Basics of Project Management Module

The Major Phases of the New Product Introduction Process

The New Product Introduction Process

The Concept Phase

The Investigation Phase

The Design (R&D) Phase

The Manufacturability Phase

The Introduction Phase

The Product Transition and Postmortem Phase Module

Conclusion Breakthrough Thinking Embracing Change Creating Change Breakthrough Thinking

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