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9780256187786

New Products Management

by
  • ISBN13:

    9780256187786

  • ISBN10:

    0256187789

  • Edition: 5th
  • Format: Hardcover
  • Copyright: 1996-07-01
  • Publisher: Richard d Irwin
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List Price: $108.65

Table of Contents

PART I Overview and Preparation
The Menu
2(19)
Key Concepts
21(19)
The New Products Process
40(24)
Strategic Planning for New Products: The Product Innovation Charter
64(27)
PART II Concept Generation
Concept Generation: Preparation and Alternatives
91(18)
Concept Generation: Problem-Based Ideation
109(18)
Analytical Attribute Approaches
127(21)
PART III Pretechnical Evaluation
The Concept Evaluation System
148(20)
Charter and Prescreening
168(20)
The Full Screen
188(15)
Financial Analysis
203(21)
Product Protocol
224(21)
PART IV Technical Development
Development Structure
245(16)
Development Team Management
261(18)
Design and Special Managerial Needs
279(19)
Product Use Testing
298(24)
PART V Marketing
The Task of Strategic Launch Planning
322(17)
Strategic Action Dimensions
339(19)
Creative Implementation of the Strategic Plan
358(20)
Market Testing: Pseudo Sale
378(19)
Market Testing Continued: Controlled Sale and Full Sale
397(17)
Launch Control
414(19)
Public Policy Issues
433(20)
Bibliography 453(3)
Appendix A Sources of Ideas Already Generated 456(4)
Appendix B Other Techniques of Concept Generation 460(6)
Appendix C Small's Ideation Stimulator Checklist 466(3)
Appendix D The Marketing Plan 469(5)
Appendix E Glossary 474(20)
Appendix F Guidelines for Evaluating a New Products Program 494(5)
Index 499

Supplemental Materials

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