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9780471469247

The New Science of Selling and Persuasion How Smart Companies and Great Salespeople Sell

by
  • ISBN13:

    9780471469247

  • ISBN10:

    0471469246

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2004-04-21
  • Publisher: WILEY

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Summary

One of the world's most sought-after sales training and consulting experts reveals the strategies smart companies use to sell anything to anyone This book takes a new and relevant approach to sales from the perspective of both organizational and individual performance. Based on the author's broad-based personal experience working with over 2,000 sales organizations, it combines organizational guidelines, sales management strategies, how-to sales tips, and career guidance for sales executives, sales managers, and salespeople alike. Incorporating proprietary research, case studies, real-world examples, and practical information, this book will revolutionize the very way sales organizations sell. William (Bill) Brooks (Greensboro, NC) is the founder and CEO of The Brooks Group, an internationally recognized consulting firm whose clients have included General Motors, Chase Manhattan, Sara Lee, and Microsoft among thousands of others. He delivers more than 150 keynote speeches annually to sales organizations.

Author Biography

WILLIAM T. BROOKS is the founder and CEO of The Brooks Group, an internationally recognized consulting firm with such clients as BMW, Hewlett-Packard, Volvo Trucks of North America, and Chase Automotive Finance. He is one of the world’s leading experts in the fields of business growth, sales, and sales management.

Table of Contents

Preface.
Acknowledgments.
1. The New Science of Selling and Persuasion.
2. Sales Management.
3. Hiring and Retaining Great Salespeople.
4. Selecting and Empowering the Right Sales Managers.
5. Sales Management Process.
6. Achieving Total Selling Mastery.
7. Sales Culture.
8. Accountability.
9. Integrating Marketing, Sales, and Service for Superior Performance.
10. Successful Product Introductions.
11. Sales Management and Selling Truths.
12. Organizational and Salesforce Audit.
Index.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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