The New Social Learning Connect. Collaborate. Work.

by Bingham, Tony; Conner, Marcia

• ISBN13: 9781562869960
• ISBN10: 1562869965
• Edition: 2nd
• Format: Paperback
• Copyright: 2015-06-15
• Publisher: Association for Talent Development

Summary

In this newly revised and updated edition of The New Social Learning, Tony Bingham and Marcia Conner dispel organizational myths and fears about social media. By sharing the success stories of socially engaged companies and people, the much-anticipated second edition persuasively makes the case for using social media to encourage knowledge transfer and real-time learning in a connected and engaged way.

Brand-new case studies about innovative organizations such as Boston Children's Hospital, National Australian Bank, LAZ Parking, Sanofi Pasteur, Cigna, CENTURY 21, and Roche Pharmaceuticals illustrate cutting-edge social learning approaches that cultivate environments where great people can do their best work. The New Social Learning lays the foundation for improving the way you engage with colleagues, collaborate with teams anywhere in the world, and build workforce capability. Take the next step to connect skills and knowledge—and move your own organization forward—as you reclaim and revolutionize workplace learning.

Author Biography

Tony Bingham, President and CEO of the Association for Talent Development (ATD), the world's largest professional association dedicated to those who develop talent in organizations, believes in creating a culture of engaged, high-performing teams that deliver extraordinary results. He is the coauthor of Presenting Learning.

Tony Bingham lives in Alexandria, VA.

Marcia Conner is a SupporTED Mentor, contributes to Fast Company and Wired, is an activist with Change Agents Worldwide, and a fellow at the Darden School of Business. She speaks across the globe on outcompeting current structures through system innovation and ingenuity, and is the author of Learn More Now.

Marcia Conner lives in Staunton, VA.

Table of Contents

Foreword by Daniel H. Pink.......................................................................vii

Acknowledgments.......................................................................................xi

Introduction..................................................................................................xiii

Reach Out and Connect...............................................................................1

The Workplace Has Changed.........................................................5

What Is the New Social Learning?.................................................8

Moving Theory Into Practice..........................................................14

Four Changes That Shift Work......................................................18

Is This Learning?.............................................................................32

How to Respond to Critics.............................................................37

The Next Level.................................................................................49

Informing Decisions.........................................................................50

Embark on the Journey..............................................................................55

Get Clear About Your Challenges.................................................62

Determine What's in It for People...................................................65

Reach Out to Your Partners and Stakeholders...........................70

Identify Quick-Win Opportunities....................................................74

Initiate, Seed, and Spur on Activity.................................................77

Encourage Champions.....................................................................83

Differentiate Benefits.........................................................................86

Establish Guidelines and Road Rules...........................................90

Serve as a Positive, Visible Example.............................................91

Measure Things That Matter............................................................95

Trust People and Share, Share, Share..........................................98

Transition and Engage................................................................................103

Set Your Sights High........................................................................106

Strategy 1. Invite People Onto the Dance Floor..........................107

Strategy 2. Obsess About Getting Back Your Time....................112

Strategy 3. Foster a Sense of Community....................................120

Strategy 4. Identify Value Markers.................................................127

Strategy 5. Ensure People Are Digitally Literate........................136

Strategy 6. Focus on Increasing Collective Smarts....................139

Strategy 7. Work Out Loud..............................................................147

Strategy 8. Earn and Build Trust....................................................150

Strategy 9. Use Rich Media to Look People in the Eye............153

Strategy 10. Curate to Focus Attention.........................................162

Never Give Up...............................................................................................165

At Times,We All Make Mistakes.....................................................169

Don't Underestimate the Power of Culture..................................171

Don't Focus on the Tools................................................................173

Don't Neglect to Get Leadership on Board.................................174

Don't Expect That Employees Will “Automagically” Engage...177

Don't Make Social Learning an Extra Thing to Do....................180

Don't Be Mistrustful of Your People..............................................181

Don't Structure Information Flows to Model Your Org Chart....185

Don't Choose Just Any Tool...........................................................188

Don't Aim for Perfection...................................................................189

Don't Be Too Timid...........................................................................191

Don't Allow Failures to Define You and Your Work....................193

Analyze Insights and Returns....................................................................197

Look Back to Look Forward.............................................................199

Use Lightweight Analysis.................................................................206

Analysis 1: Perspective.....................................................................207

Analysis 2: Engagement...................................................................215

Analysis 3: Connectedness..............................................................219

Analysis 4: Fiscal Fitness..................................................................222

Analysis 5: Impact..............................................................................228

Analysis 6: Influence..........................................................................231

Analysis 7: Attention..........................................................................234

Analysis 8: Capacity..........................................................................239

Analysis 9: Change...........................................................................246

Analysis 10: Fill Holes.......................................................................248

Yet What About Learning?...............................................................252

In-Person Learning Reimagined................................................................255

Intentional Encouragement.............................................................256

Inclusive Diversity.............................................................................258

Impassioned Hearts.........................................................................259

Growing Together.............................................................................261

Speaker, Teacher, Audience, Student.........................................264

Takeaway..........................................................................................275

Recommendations..........................................................................280

Appendix: Social Media Governance......................................................283

Notes...............................................................................................................287

Further Reading............................................................................................305

Glossary of Social Learning Lingo...........................................................311

About the Authors........................................................................................321

Index ...............................................................................................................323