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What is included with this book?
| Applying New Skills in Mass Media Careers | |
| Learning Goals | |
| Chapter Opener: The Excitement of News | |
| Journalists and Their Work | |
| Meeting Deadlines | |
| Thinking Clearly | |
| Serving Mass Audiences | |
| Using the Language | |
| Mass Media Careers | |
| Public Relations | |
| Advertising | |
| Photography and Videography | |
| Broadcast Production | |
| Beyond the Mass Media | |
| Chapter Wrap-Up | |
| Study Questions | |
| Putting Your Learning to Work | |
| Writing and Media Careers | |
| Writing in Your Future | |
| For Further Learning | |
| Deciding What Makes News | |
| Learning Goals | |
| Chapter Opener: An Alaska Tragedy | |
| The Importance of News | |
| Journalism and Democracy | |
| Journalism and Individuals | |
| Hard News | |
| Spot Coverage | |
| Depth Coverage | |
| Enterprise Coverage | |
| Public Relations and Hard News | |
| Soft News | |
| Defining Soft News | |
| Balancing Hard and Soft News | |
| Looking for News | |
| Elements of News | |
| News by Formula | |
| The News Audience | |
| Reaching the Audience | |
| Talking with People | |
| Writing to be Understood | |
| Demographic Profiles | |
| Composites | |
| Content Surveys | |
| Focus Groups | |
| Changing Audience Values | |
| Chapter Wrap-Up | |
| Study Questions | |
| Putting Your Learning to Work | |
| The Wide Range of News | |
| Identifying Elements of News | |
| For Further Learning | |
| Starting the Spot News Story | |
| Learning Goals | |
| Chapter Opener: The Lead | |
| Leads for Spot News Stories | |
| Hard Leads for Print Media Stories | |
| Soft Broadcast Leads | |
| Further Tips for the Ear | |
| Leads and the Elements of News | |
| Who Leads | |
| What Leads | |
| When Leads | |
| Where Leads | |
| Why and How Leads | |
| Thinking Your Way to a Lead | |
| Sorting Through Information | |
| Creating a Core Sentence | |
| Writing About the Simple and the Complex | |
| Single-Incident Leads | |
| Multi-Incident Leads | |
| Umbrella Leads | |
| Hooking the Audience | |
| Chapter Wrap-Up | |
| Study Questions | |
| Putting Your Learning to Work | |
| Writing Basic Leads | |
| Writing Broadcast Leads | |
| Writing Complex Leads | |
| For Further Learning | |
| Fixing Weak and Troubled Leads | |
| Learning Goals | |
| Chapter Opener: Weak and Troubled Leads | |
| Problem Leads | |
| Non-News Leads | |
| Backing into the Story | |
| Unwieldy Leads | |
| Quotation Leads | |
| Question Leads | |
| Formula Leads | |
| His or Her Way Leads | |
| Good News, Bad News Leads | |
| Wrong Place, Wrong Time Leads | |
| Suspense Leads | |
| Chapter Wrap-Up | |
| Study Questions | |
| Putting Your Learning to Work | |
| Finding Faults | |
| Strengthening Leads | |
| For Further Learning | |
| Organizing the News Story | |
| Learning Goals | |
| Chapter Opener: Technology and News-Story Form | |
| The Inverted Pyramid | |
| Structuring the Story | |
| Following Through | |
| Writing Depth Stories | |
| Avoiding Tangents | |
| Ending the Story | |
| Subordinate Stories | |
| Sidebars | |
| Points of Entry | |
| Briefs | |
| Broadcast Stories | |
| Readers | |
| Lead-Ins | |
| Echoes and Stutter Quotes | |
| Voice-Overs | |
| Chapter Wrap-Up | |
| Study Questions | |
| Putting Your Learning to Work | |
| Organization | |
| Endings | |
| Sidebar | |
| Broadcast Stories | |
| For Further Learning | |
| Incorporating Other People's Words | |
| Learning Goals | |
| Chapter Opener: The Reporter and the Psychoanalyst | |
| Basics of Quoting | |
| Quotes and Paraphrases | |
| What to Quote | |
| Where to Quote | |
| Attribution | |
| Attributives | |
| Punctuation | |
| Table of Contents provided by Publisher. All Rights Reserved. |
The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.
The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.
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