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9781854184832

Niche Marketing for Coaches : A Practical Handbook for Building a Life Coaching, Executive Coaching or Business Coaching Practice

by
  • ISBN13:

    9781854184832

  • ISBN10:

    1854184830

  • Format: Paperback
  • Copyright: 2007-07-30
  • Publisher: Stylus Pub Llc

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Summary

This work includes all the tools you need to succeed in coaching. "Niche Marketing for Coaches" is the essential handbook for building a life coaching, executive coaching or business coaching practice. Based on years of first- hand, practical experience this book shows you how to transform yourself from being just another coach into someone who stands out to your clients as the natural and only choice. As you read through the pages, you'll discover how to: identify your own, personal niche; use the marketing techniques which work best for coaches; anticipate your prospective clients' wants and needs; work with coaching tools and models when planning your marketing strategy; set your coaching rates and put packages together; win business from individuals, sole traders, and large organisations; write press releases, brochures, websites, sales letters and much, much more.

Table of Contents

Introduction
Using Coaching Tools
Choosing Your Niche
Positioning
Pricing
Your Marketing Message
Networking
Public Relations (PR)
Public Speaking
Getting Started on the Internet
Other Marketing Methods
Asking for the Business!
Creating Your Marketing Plan
Making It Happen
The Coach Files
Suggested Reading
Are You a Member Yet?
Table of Contents provided by Publisher. All Rights Reserved.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

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