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9780471326953

Nine Simple Rules for Doing Business in China, India, and Brazil : How to Enter the World's Biggest Growth Markets without Losing Your Shirt to Corruption, Cultural Ignorance, or Piracy

by
  • ISBN13:

    9780471326953

  • ISBN10:

    047132695X

  • Edition: 1st
  • Format: Hardcover
  • Copyright: 2009-01-01
  • Publisher: WILEY JOHN & SONS INC

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Summary

Emerging markets are entering a period of instability and crisis due to the recent financial problems in Asia. These events have had a profound effect on the strategic plans of global corporations for their operations in these countries. William Nobrega presents case studies from a wide range of industries to both highlight the unaccounted-for risks which face global firms operating in emerging markets, and emphasize the dire need for rational planning strategies for these firms. The book provides practical diagnostics for creating contingency plans, exit strategies, and rationally assessing the climate for growth.

Supplemental Materials

What is included with this book?

The New copy of this book will include any supplemental materials advertised. Please check the title of the book to determine if it should include any access cards, study guides, lab manuals, CDs, etc.

The Used, Rental and eBook copies of this book are not guaranteed to include any supplemental materials. Typically, only the book itself is included. This is true even if the title states it includes any access cards, study guides, lab manuals, CDs, etc.

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